LeanData

JUNE 24, 2014

However, with our investment in marketing automation and tools, our data focus has remained mainly on leads and top of the funnel, measuring lead volume and, in some cases, lead quality. Even with the latest technology approaches, there are still major gaps.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

Detailed and analytical: understands numbers, data aware, understands the need for measurable processes, detail oriented, project manager. Data services such as filtering and de-duping are essential to ensure that contacts are managed and that your data is clean. Assess (qualify): question, filter, and prioritize.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

ANNUITAS

OCTOBER 6, 2010

Make sure you define a process for how data is compiled , segmented, and de-duped. It is also one that should be measured and tweaked regularly. The lesson in all of this is to be sure you have a process whereby your data is managed. Even the best nurturing campaign cannot overcome bad data. It’s not a static one-time approach.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Content Standard

APRIL 22, 2015

Whether you’re starting a new content program today or you’ve had one in market for months, make sure you think in terms of goals first, before you begin to measure success. From there, you can measure success from that article on the last touchpoint metric, discussed previously. Duplicate leads.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

markempa

MARCH 30, 2007

You will most certainly need their expertise in massaging and de-duping the data. Marketing and sales can also work together to build a list from inactive accounts in your sales teams CRM data and business cards from industry conferences and networking events.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Buzz Marketing for Technology

JUNE 27, 2008

For the additional services, we do the de-duping for you so if youve got your flickr ID on both FriendFeed and MyBlogLog, not to worry, well filter out the duplicates from FriendFeed and keep it fresh. Measurement. With comments, weve been looking for a way to highlight the great discussions going on at FriendFeed. Lijit Search.

De-duping 100

De-duping De-duplication Paid Search Agency Work Management 100

Heinz Marketing

AUGUST 5, 2021

Measure the impact and ROI of every interaction across Sales and Marketing with attribution. Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data. Find expansion opportunities by monitoring intent and engagement by product line.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

markempa

JULY 22, 2012

What does it mean to “enrich data” and “merge/de-dupe”? It also makes it easy to identify duplicates and merge information – that is literally what is meant by the term “merge/de-dupe.”. You have to qualify where his interest is and measure that against your ULD. If he doesn’t, he’s just an inquiry.

Lead Scoring 120

Lead Scoring Lead Ranking De-duping Optimization 120

Zoominfo

APRIL 23, 2020

How Do You Measure Data Quality? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Are you new to sales and marketing intelligence… or not sure why you should care? Uniqueness : Are there duplicate records? This information is gold.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

How do you measure data quality? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Are you new to marketing and sales intelligence… or not sure why you should care? Uniqueness : Are there duplicate records?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Digilant

NOVEMBER 5, 2019

Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. . More advanced attribution models, such as a positional or time-decay model can be measured instead of the more traditional last click.

Multi-Touch Attribution 40

Multi-Touch Attribution De-duping Advertising Agencies Multi-Channel 40

Digilant

NOVEMBER 5, 2019

Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. . More advanced attribution models, such as a positional or time-decay model can be measured instead of the more traditional last click.

Multi-Touch Attribution 40

Multi-Touch Attribution De-duping Advertising Agencies Multi-Channel 40

Digilant

NOVEMBER 5, 2019

Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. . More advanced attribution models, such as a positional or time-decay model can be measured instead of the more traditional last click.

Multi-Touch Attribution 40

Multi-Touch Attribution De-duping Advertising Agencies Multi-Channel 40

Datafusion Solutions

AUGUST 21, 2020

It’s even better if you can get all of that data from a single source, so you’re not spending much time managing the data, de-duping records, and trying to determine which records are the most up-to-date for each company. This saves you hours so you can focus more on selling and reaching those ideal customers.

Work Management 59

Work Management Account Based Marketing Marketing Management B2B 59

Engagio

OCTOBER 20, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. Step #3: Measure your account coverage. It’s like reading an eBook but in an easier and more digestible way. Part 1: Build a Budget. Part 2: Establish an ABM Team.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Step #3: Measure your account coverage. Never rely on a single source, but for efficiencies consider data management firms that serve as a ‘hub’ for contact data; meaning the data management firm rolls-up and de-dupes multiple vendor files. Diversify your vendors – You want more than one. Outsourcing.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52