article thumbnail

A Guide to Marketing Automation

Zoominfo

For instance, is lead generation a priority? In order for your marketing automation(MA) implementation to be successful, it is imperative that your teams are aligned – especially sales and marketing. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.

article thumbnail

Data Decay & Your B2B Database

Zoominfo

The smallest bit of prevention can counteract time and resources waste spent on data decay mishaps. One of the easiest methods to preventing data decay is switching from manual data entry to automated digital tools. Businesses turn to B2B database tools because theirs is cluttered with outdated, invalid, or incomplete contacts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Guide to Marketing Automation

Zoominfo

For instance, is lead generation a priority? Prioritize sales and marketing alignment In order for your marketing automation(MA) implementation to be successful, it is imperative that your teams are aligned – especially sales and marketing. To determine your goals, consider your overall company objectives.

article thumbnail

How to Improve Your Email Deliverability When Nothing is Going Your Way

SalesIntel

Data Hygiene Is the Key. Email marketing is a viable lead generation technique. Given that data decays every 12-14 months, you must preserve data hygiene to maximize the effectiveness of your email campaign efforts.

article thumbnail

Why Settle for Less? Choose DealSignal Over Zoominfo and Apollo

DealSignal

ZoomInfo and Apollo: Which B2B data platform is better for your business? ZoomInfo Overview ZoomInfo is a recognized player in the B2B lead generation space, known for its extensive database encompassing companies and contacts. DealSignal goes beyond data purity, boasting exclusive features that revolutionize lead generation.

article thumbnail

Sales Prospecting: Top Tricks to Scale Pipeline Generation in 2024

DealSignal

Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. This efficiency not only increases productivity but also enhances the effectiveness of lead-generation efforts, ultimately driving business growth. Take Elementum , for example.

article thumbnail

DealSignal vs. ZoomInfo: Comparison Guide

DealSignal

Using cutting-edge machine learning algorithms, DealSignal identifies the most promising leads from a range of sources including social media, news articles, and job postings. Static DealSignal’s Dynamic Data ZoomInfo’s Static Data Who Has Better Data, DealSignal or ZoomInfo?