Remove Custom Publishing Remove Mobile Advertising Remove ROMI Remove User-Generated Content
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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. Thus, marketers are able to generate meaningful & relevant content for prospects to optimize sales conversions. Mobile marketing: . Social Marketing: .

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How to Incorporate Geofencing in B2B Content Strategy

Valasys

The technology operates on a geographical radii-based targeting, wherein any mobile user, who has opted-in & provided his content to be targeted for marketing, can be tracked, & based on their interest areas personalized ad-campaigns can be used to target them. Customers are targeted based on their GPS, Bluetooth & Beacons.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. According to Hootsuite, from having 467 million users in Q3 2016, the platform surged to 590 million users by the end of 2018 (which means a whopping addition of 123 million users in two years). The platform is growing exponentially.

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28 Companies With Even Catchier Slogans and Taglines

ClearVoice

It also tells your potential customers why they should choose you. While advertising slogans may have to convey a brand‘s essence, marketers can really aim big with their interpretation of it. If you heard the tagline on its own, you might think of texting, mobile service, or social media. But, like all content, context matters.

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The Power of Return On Marketing Investment Calculations

Online Marketing Institute

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Why is this so? Yahoo’s PPC ROI Calculator.

ROMI 40
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How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

Furthermore, ask more specific questions like: Which audience segments, accounts, or customers did we target? Return on marketing investment (ROMI) can be tough to navigate, but with persistent research, you can optimize the channels that are working in your favor and pull back marketing spend on the tactics that aren’t. eMarketer.

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How B2B Brands can benefit from Programmatic Marketing

Valasys

Programmatic advertising is the use of automated tools & technologies based on the principles of artificial intelligence (AI) and machine learning (ML) for media buying. digital advertising budget this year. Undoubtedly, programmatic buying epitomizes the future of all advertising endeavors. billion of approximately $58.6