Avitage

MARCH 7, 2012

Two strategic insights I found especially helpful: Must have a real-time mindset (David Meerman Scott) The “consumerization” of B2B marketing (Tom Pisello) This summary of especially salient points looks like a pretty good content checklist: Content will get shorter (Doug Kessler) Relevance will become the new standard (Sandra Zoratti) Must become (..)

Social Media 120

Social Media Microsite Planning Social Marketing 120

Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. Only time will tell…. Get our Definitive email newsletter.

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

Sprout Social

JANUARY 12, 2023

Sprout Social. We created a microsite dedicated to sharing our brand identity and beliefs. How to communicate your brand values to customers through social media. Connecting with your audience on social is a must for modern brands. The following examples of brand values will get you started. Share your story.

Lead Scoring 129

Lead Scoring Lead Ranking Effectiveness Brand Identity 129

Content Standard

MAY 8, 2018

Between the growing complexity of brand storytelling and the role websites play in driving these content experiences, UX design has never been more important in making sure your content can do its job. Look around the Internet and you’ll find endless examples of these curated experiences in action.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Outgrow

MAY 21, 2020

It specializes in social media marketing, content marketing, and brand strategy. It specializes in services like content strategy, social media, and inbound marketing. More importantly, it also delivers digital media, user experience, and social media services. Success Stories. Success Stories.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Seismic

MARCH 25, 2021

As buyers increasingly opt to engage across multiple digital channels, including email, social media, review sites, and more—Mantripragada noted that “every one of these interactions is a revenue-generating moment.” Customers’ rapid acceptance and adoption of digital-first selling is transforming the buyer’s journey.

Marketing AI 52

Marketing AI Product Marketing Analytics Tools Work Management 52

Hubspot

JUNE 12, 2017

One of the best things about well-curated content -- especially the kind that pertains to your line of work -- is that it eliminates a lot of work. Much like some of the other remarkable B2B content we’ve come across, it curates not only different pieces of highly helpful content -- but also curates a variety of content formats.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0