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Audience engagement: What it is and tips to improve it

Sprout Social

Use visual storytelling Users respond more favorably to posts that include visuals like graphics, videos and photos. Curate the visuals so they signal the brand’s identity to your target audience without them ever seeing a logo or brand name. Chanel’s Instagram account provides an excellent example of visual storytelling.

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Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling

Content Standard

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. Make sure your brand experience is consistent across all mediums (videos, social posts, events, TV ads).

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Personalization in 2020 and Beyond: Improving the Customer Experience Through Content

ClearVoice

Personalization is a strategy all on its own that can be integrated into various marketing mediums, including blog articles, social media, and even search engine results. In the last decade, we saw an explosion of technology, ranging from apps, SaaS products, and many other tools, all promising to make our jobs — and our lives — easier.

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9 Proven B2B Marketing Strategies for 2024

sagefrog

A carefully curated palette should not only align with industry expectations but also distinguish your brand from the competition and tie your visual identity together under a common theme. Repurposing Content: Turn your webinar into a range of content pieces, such as blog posts, whitepapers, or short video clips, to maximize its utility.

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MarTech: Top 100 Influencers and Brands

Onalytica B2B

It’s an amazing field, combining the strengths of engineers, storytellers, artists, and data scientists to forge the future of customer experience. The number of martech ventures that are innovating new ways to connect brands and audiences in a digital world is measured in the thousands.

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Sales Pipeline Radio, Episode 103: Q&A with Paul Roberts

Heinz Marketing

We cover a broad range of topics, with a focus on sales development and inside sales priorities. Storytelling. Podcast formats from Q&A to curated shows. Would love to kind of hear from you, your perspective on storytelling, on radio and audio as a marketing channel, and why is it still so relevant?