PathFactory

JULY 11, 2022

PathFactory content tracks allow B2B marketers to point nurture clickthroughs to “content tracks” that house collections of highly relevant, curated content that’s tailored to the audience. Traditional nurture that involves sending email with a new offer every week or two after an initial trigger event like a downloaded asset is old school.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

Contently

JUNE 6, 2022

But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic. However, creating a landing page unique to a campaign makes the goal straightforward and the conversion path intentional.

Microsite 122

Microsite Landing Pages Top of Funnel Demand Generation Agencies 122

Hubspot

JUNE 12, 2017

One of the best things about well-curated content -- especially the kind that pertains to your line of work -- is that it eliminates a lot of work. And, that was the intent all along. Sophia Bernazzani , Staff Writer, HubSpot Marketing Blog. Creating a content strategy to please a wide-scale audience like Deloitte’s is challenging.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Webbiquity

JULY 26, 2010

T-Mobile Curates Web Content , June 29, 2010. B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Mike Moran ( @MikeMoran ) + others. What’s a Facebook fan worth? June 30, 2010. Who Needs Editors?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

MARCH 18, 2018

One of the best things about well-curated content -- especially the kind that pertains to your line of work -- is that it eliminates a lot of work. And, that was the intent all along. Sophia Bernazzani , Editor, HubSpot Customer Success Blog. Creating a content strategy to please a wide-scale audience like Deloitte’s is challenging.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

ClearVoice

JULY 12, 2022

Your curated prospect pool should consist of a few accounts to start that sales have vetted based on their field knowledge, then once again verified by marketing’s available data. Inbound assets, like custom branded web pages or microsites , should speak to specific types of companies within specific industries.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Convince & Convert

JUNE 12, 2013

A more static website or series of microsites. However, these exist for just about every niche – sometimes they don’t send a lot of traffic, but even if they don’t they’re a good place to reach the curators and other online influencers. Email lists – of both customers and non-customers. What does that mean?

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150

Marketing Insider Group

JULY 1, 2020

It’s this genuine intent to help your customers that offers the authenticity that consumers are so attracted to. Your customers and your engaged employees offer something your branded content can’t ever pull-off, no matter how well-intentioned. This is why tracking your ROI with the intent of informing your content is so important.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363