xiQ

MAY 19, 2020

About Carbon Design. Carbon Design is an agile marketing services firm. Combining the best of strategy consulting and global creative agencies.

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 19, 2020

About Carbon Design. Carbon Design is an agile marketing services firm. Combining the best of strategy consulting and global creative agencies.

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 14, 2020

The post xiQ Pioneers Personality-Based Engagement (PBE) for B2B Sales and Marketing appeared first on xiQ inc.

B2B Sales 118

B2B Sales B2B Marketing Personalization Account Based Marketing 118

PathFactory

FEBRUARY 1, 2023

Hear from verified users on how much they value PathFactory: “We use PathFactory as a way to provide a bingeable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

xiQ

APRIL 4, 2022

xiQ’s Workbench is an AI-powered content curation engine, fueled by 1st-party intent data, current news, and drag and drop capabilities, that allows marketers to consistently nurture and build thought leadership reputation. First-party intent data and advanced analytics to individualize every interaction.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

xiQ

DECEMBER 15, 2021

First-party intent data and advanced analytics. Instasites (microsites designed for individualized experiences). Comprehensive all-in-one company profiles compiled in seconds. Sales triggers and real-time alerts direct to your inbox. SmartSourced Content TM curation. Outlook, Salesforce, MS Teams, and social media integration.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

xiQ

MAY 19, 2020

About Carbon Design. Carbon Design is an agile marketing services firm. Combining the best of strategy consulting and global creative agencies.

Design 62

Design Account Based Marketing Personalization Planning 62

Convert

JULY 28, 2021

With help of multiple tests and updates (with BERT among those updates), Google has learned to understand the meaning and intent behind each search query. The future of SEO is to optimize for intent instead of an individual keyword. Well, those days are gone. They have learned to give quick answers and provide follow-up questions.

SEO 145

SEO SERP Trends Keywords 145

PathFactory

MAY 11, 2022

Depending on the marketing automation platform (MAP) used, it can be complemented with features for lead grading and lead decay to better determine the moment of maximum intent. There is no magic formula for the perfect scoring model (if you have one though, hit us up!)

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

xiQ

MAY 14, 2020

The post xiQ Pioneers Personality-Driven Engagement (PDE) for B2B Sales and Marketing appeared first on xiQ inc.

B2B Sales 62

B2B Sales B2B Marketing Personalization Account Based Marketing 62

Litmus

FEBRUARY 21, 2022

Make sure that your campaign experience is consistent if a prospect or customer sees an ad or gets an email, and they click through the microsite. The intent has to be authentic, though, and it has to be very meaningful. What are some strategies that organizations can take now to get ready for the big privacy shifts?

Planning 93

Planning Webinar Metrics Trends Paid Search Agency 93

DealSignal

AUGUST 30, 2021

You can also invest in automation tools that help you discover new, hot leads based on intent. If you’re new to the term “intent-based leads,” these are customers who are actively shopping for a product or solution like yours who are demonstrating strong intent to buy.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Valasys

JUNE 15, 2021

To be precise with messages and objectives, various organizations tend to create a landing page or microsites. The end intention is to measure the success of the campaign and its contributing elements. It provides an overview of the company, its services, and acts as a conversion point for your prospects.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Valasys

JUNE 15, 2021

To be precise with messages and objectives, various organizations tend to create a landing page or microsites. The end intention is to measure the success of the campaign and its contributing elements. It provides an overview of the company, its services, and acts as a conversion point for your prospects.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

SnapApp

NOVEMBER 14, 2011

No matter the website's intent, web traffic metrics will correlate with a publishing site's performance based on advertising and leads. Microsite. A microsite is a page or group of webpages that is devoted to a specific theme. Generally, microsites have their own domain or subdomain and supplement the content on the main site.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

LeadSloth

AUGUST 11, 2009

If you can figure out which keywords are aligned with the user intent you are targeting, then you can have ads appear that are relevant to the user, and relevant to what your company provides. Jep: What are you tips for creating effective landing pages and/or microsites? Above all, paid search is very measurable and controllable.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

SnapApp

DECEMBER 21, 2015

Organizations new to content, for example, may emphasize engagement with the intention of funneling people to their website. Your intention with an audit is to confirm that your content is “readable, interesting, helpful, and grammatically impeccable” and analyze ways to strengthen your strategy. What content flopped in 2015?

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

readwrite

MAY 11, 2009

Now it’s going to bring its strategy to Twitter, dedicated microsites and elsewhere around the web. The discovered search results will be filterable, can be limited to a particular group of users, and can then be displayed in a widget or microsite. Do you want to be part of those kinds of conversations?

Social Media 40

Social Media Microsite Product Media 40

SugarCRM

DECEMBER 11, 2013

Microsites. Every time we pass the site he intently watches the men and tools working. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Internet Lead Capture. Lead Routing. Video Hosting. Website Tracking.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Hubspot

OCTOBER 28, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. The key is to understand the intent behind these channels instead of just doubling down where it's easy to spray-and-pray — like with email. Sales Calls.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Moz

JUNE 10, 2020

From a conversion rate perspective, having a more relevant keyword in relation to a user’s intent will generally lead to higher engagement. This includes things like releasing code updates that users never see, or a URL/CMS update for groups of pages or several microsites at a time.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

From a conversion rate perspective, having a more relevant keyword in relation to a user’s intent will generally lead to higher engagement. This includes things like releasing code updates that users never see, or a URL/CMS update for groups of pages or several microsites at a time.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Martech

OCTOBER 4, 2022

But it’s the intent data produced by digital event participants that set them apart from their IRL counterparts. Questions may offer clues that enable a marketing or sales organization to judge intent. Organizers gather contact information and answers to questions that indicate intent to purchase. Do they ask questions?

Enterprise Management 121

Enterprise Management Marketing Management Budget Programs SIC 121

QuanticMind

SEPTEMBER 13, 2018

Unless you run a one-person microsite, there’s too much work for one person to manage. Gathering a team is about being intentional and setting up a meeting with all the people who are involved so that everyone can understand each other’s needs and be on the same page. Gathering the Team and Identifying Roles.

Search Engine Marketing 43

Search Engine Marketing Paid Content Search Marketing SEM 43

Content Standard

DECEMBER 6, 2023

Try Microsites to Get Granular Decision makers within hospitals and health systems are working toward the same high-level goals, but often still live in different universes. A simple microsite for a handful of titles or even roles is worth an experiment. But this runs deeper than just mentioning CPSI or Meditech in a case study title.

Work Management 74

Work Management Marketing Management Top of Funnel RFP 74

EMagine B2B Blog

MARCH 5, 2019

The intent of this collaboration was to take unstructured data and create structure via a common schema vocabulary that can be used within websites, emails, and other digital properties. Breaking Down Schema for Healthcare, Medicine and Life Sciences. Healthcare Schema Usage for Hospital Websites. Medical Specialty. Medical Sign or Symptom.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

DealSignal

JANUARY 25, 2023

You can also invest in automation tools that help you discover new, hot leads based on intent. If you’re new to the term “intent-based leads,” these are customers who are actively shopping for a product or solution like yours who are demonstrating strong intent to buy.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Hubspot

OCTOBER 24, 2012

Does this describe my business -- even if it’s wasn't intentional?". 7) They Own Lots of Domains or Microsites. As you read through these items, ask yourself, "Do I or has anyone working on my website ever employed these practices? 8 Qualities of a Search Engine Web Spammer (Who Only Their Mom Could Love). 1) They Rarely Use Social.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

PathFactory

JULY 11, 2022

Doing so helps sales and marketing align and act on the most promising opportunities, instead of wasting time on individuals and accounts that don’t demonstrate real intent. Align sales and marketing on target accounts. B2B buyers increasingly expect B2C like experiences that are tailored to them specifically.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

Bluetext

OCTOBER 12, 2023

If your investor relations will be more complex, or you have a large pool of active board members you may want to consider building a microsite or external platform that can house quarterly financial reports, the latest press release, and even private assets made available only to investors.

PR 42

PR Press FAQ Thought Leadership 42

Contently

JUNE 6, 2022

But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic. However, creating a landing page unique to a campaign makes the goal straightforward and the conversion path intentional.

Microsite 122

Microsite Landing Pages Top of Funnel Demand Generation Agencies 122

Conductor

MARCH 26, 2020

The platform is good for graphic designers and marketers to quickly create interactive graphics, eBooks, infographics, microsites, lookbooks, and more without needing to write a line of code. The Ceros is a cloud-based design studio that makes it easy to collaborate on digital projects in real-time.

Marketing Analytics Tools 64

Marketing Analytics Tools Budget Programs Work Management Marketing Management 64

Strategic-IC

JULY 2, 2018

Social listening and intent data tools. These are key to develop insights, intent data and to share content and build trust with key accounts. These enable a range of IP targeting, domain-based targeting, geofencing keyword and third-party cookie targeting to precisely segment content to key accounts. Related: 4.

Account Based Marketing 48

Account Based Marketing Resources Enterprise Management CMS Development 48

SnapApp

MARCH 2, 2016

The content is a clean and quick calculator that allows any user to apply their specific app intentions – like what device, what kind of user activity, design style – in order to get a cost estimate. The content lived on a microsite, greatyieldmystery.com , and was promoted through social channels.

Examples 74

Examples Microsite B2B Lead Ranking 74

SnapApp

APRIL 13, 2017

Believe it or not, the following interactive microsite is a B2B example. This microsite takes you on a tour of current sustainability and climate change issues while positioning Morgan Stanley as a leader in finding solutions. . The content lived on a microsite, greatyieldmystery.com , and was promoted through social channels.

Examples 48

Examples Microsite Marketing Management B2B 48

Valasys

DECEMBER 20, 2019

Employing Intent data from first & third-party sources & combining it with the demographic, technographic, firmographic and the fit-data of prospects further create new scopes to refine targeting. Consequently, it built an interactive microsite with an assessment tool that enabled users to discover what type of marketers they are.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59