Sprout Social

OCTOBER 20, 2020

It’s why influencers spend so much time curating their grids and ensuring every post looks like it belongs to one cohesive, thematic collection. It’s also why some brands are eager to curate and plan their own grids. On Instagram, first impressions are everything. Is the perfect layout worth the investment?

Curation 116

Curation Guidelines Tagging Impressions 116

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Leadspace

APRIL 5, 2023

Finding the right type of companies within your TAM that need your product is a huge step towards closeable business, but you still need to figure out which of those companies are actually ready to buy your product – this is where intent comes into play. We can determine intent by a company’s search activities.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Paid Search Agency 62

Outreach

AUGUST 11, 2020

Enter Intent data. Intent data is designed to solve two critically important pieces of the Account Based Selling (ABS) motion: Timing Relevance How? In turn, sales teams can use Intent-driven tasks to prioritize prospects based on who is most likely to engage in product conversations. Intent Data in Action in Outreach.

Intent Data 104

Intent Data Intent Peer-to-peer Bombora 104

Buffer

SEPTEMBER 1, 2022

I suggest you find what type of content you like to create, whether interviewing people or curating stuff for your feed. You can do some things along the way to go a little faster or be more intentional about it, but the more important part is finding what you enjoy. Whatever it is, just do what's fun and natural for you.

Curation 104

Curation Impressions Top of Funnel Startups 104

Scoop.it

NOVEMBER 3, 2020

This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., In this article, we’re going to take a closer look at why content curation is important and how you can use it to build a loyal audience.

Curation 70

Curation Ad Building Marketing Analytics Tools Peer-to-peer 70

Scoop.it

DECEMBER 1, 2020

It takes a lot of time and money to create original content, which is a big part of why content curation is so appealing. Owned media is what truly drives the customer experience and strengthens your SEO to keep high-intent organic traffic heading your way. How to Use Curated Content to Generate Leads.

Lead Capture 80

Lead Capture Curation Marketing Budget Creation Top of Funnel 80

Content4Demand

SEPTEMBER 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Today, we’re taking a deeper look at intent data with Justin Keller, VP of Marketing at Terminus.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Marketing Insider Group

APRIL 10, 2023

Segment Product Keywords by Intent, Brandedness, and Query Efficiency In this context, “branded” means associated with a specific label or manufacturer and “unbranded” or “non branded” means associated only with a brand-neutral product type. Query efficiency” is a high-level measure of search intent.

PPC 289

PPC Paid Content eCommerce Allocation 289

xiQ

SEPTEMBER 27, 2019

[Martech Briefing] xiQ Mixes Content Curation with AI in Support of ABM. Discover how is xiQ driving momentum in ABM with AI-based content management tools: (1) Content Curation (2) Campaign Personalization and Execution (3) Advanced Campaign Analytics (4) First-Hand Intent Data (5)Lead Scoring and Profiling.

Curation 62

Curation Account Based Marketing ABM Lead Scoring 62

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Terminus

MARCH 21, 2023

Together with Bombora, the leader in B2B Intent data, Terminus now offers powerful data to the entire go-to-market (GTM) team coupled with best-in-breed advertising and the most native engagement channels available. The post Terminus Launches New Curated Go-to-Market Data Solution appeared first on Terminus.

Curation 26

Curation Bombora Ideal Customer Profiles Marketing Analytics Tools 26

Terminus

MARCH 21, 2023

Together with Bombora, the leader in B2B Intent data, Terminus now offers powerful data to the entire go-to-market (GTM) team coupled with best-in-breed advertising and the most native engagement channels available. The post Terminus Launches New Curated Go-to-Market Data Solution appeared first on Terminus.

Curation 26

Curation Bombora Ideal Customer Profiles Marketing Analytics Tools 26

xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves. Intent data falls into two categories 1st party and 3rd party intent data.

Intent Data 84

Intent Data Vendors Intent Analysis 84

xiQ

SEPTEMBER 27, 2019

[Martech Briefing] xiQ Mixes Content Curation with AI in Support of ABM. Discover how is xiQ driving momentum in ABM with AI-based content management tools: (1) Content Curation (2) Campaign Personalization and Execution (3) Advanced Campaign Analytics (4) First-Hand Intent Data (5)Lead Scoring and Profiling.

Curation 48

Curation Account Based Marketing ABM Lead Scoring 48

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves. Intent data falls into two categories 1st party and 3rd party intent data.

Intent Data 62

Intent Data Vendors Intent Analysis 62

Martech

FEBRUARY 15, 2024

Curated for You’s AI-driven lifestyle commerce platform launched its Purchase Intent Email and SMS Trigger platform, which uses advanced algorithms to predict and engage customers based on their lifestyle interests and events.

Marketing AI 99

Marketing AI Enterprise Management CPC Cost Per Click 99

Aberdeen

FEBRUARY 26, 2019

A lot of intent data industry rumblings were in the news this week. This week’s headline roundup includes stories about snacking intent, partnerships, new product releases, and leadership advice. Snack Intent Data. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data 40

Intent Data Intent B2B Thought Leadership Purchase Intent 40

Martech

MAY 11, 2023

Drug-GPT only uses Talking Medicines’ curated social data, making it more efficient and effective for subscribed healthcare advertising agencies to secure instant and accurate insights compared to alternative solutions. Talking Medicines launched Drug-GPT on its PatientMetRx 2.0

Features 106

Features Click Fraud Product Advertising Agencies 106

Marketing Insider Group

JUNE 22, 2023

The software then sorts the individual into a predetermined group by buyer intent. With automated marketing, you can “curate a curriculum” to help buyers inform themselves. In action, marketing automation might involve a user coming to your site and subscribing to an email list. Your system captures the contact details in your CRM.

Marketing Automation Services 263

Marketing Automation Services Budget Programs Automation Work Management 263

Scoop.it

MARCH 14, 2024

Because of this, Google Analytics on content topics, keyword traffic, backlinks, and customer intent help a lot in improving your SEO strategy. When in doubt, use your analytics to unlock a treasure trove of information and drive data-driven decisions to build a robust content curation strategy.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Liveintent

AUGUST 3, 2022

But what happens when you’ve acquired and converted all the people who indicated intent within that channel? Performance marketing can drive you to neglect those who’ve not yet indicated intent at the top and middle of the marketing funnel by concentrating solely on customer acquisition or the bottom of the funnel.

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

Marketing Insider Group

APRIL 25, 2023

Their intent was to first rank highly in Google search, and then monetize that traffic with affiliate links – which plays out to be a massively lucrative strategy , if effective. Image Source: ChatGPT Then, you can mix in your own experience and expertise and curate the copy it spits out.

Google 236

Google Generation Guidelines High Quality Lead 236

Martech

FEBRUARY 8, 2024

Less intense competition and the right intent More specific keywords are easier to move to the top, as there are almost no competitors fighting for them. Take an example of the keyword our article ranks first for: You can also see that the search intent for this keyword is commercial. In your inbox.

Top of Funnel 116

Top of Funnel SEO B2B Paid Search Agency 116

Liveintent

DECEMBER 13, 2022

Further, email newsletters allow retailers and their advertiser partners to tap into intent-driven, performant audiences in a logged-in, addressable, and measurable channel. This approach helps retailers grow their first-party footprint by collecting user feedback that points to engagement, interest, and intent on websites and apps.

Spending 114

Spending Ads Advertising Agencies eCommerce 114

Convince & Convert

OCTOBER 8, 2021

After putting two and two together, let’s be real: More brands need to take more intentional actions towards implementing DEI efforts within their influencer marketing strategies and beyond. Be Intentional About Making Strides Towards DEI. Before you go and reach out to a nano/micro-influencer, BE INTENTIONAL! .

Paid Search Agency 163

Paid Search Agency Advertising Agencies Marketing & Strategy Social Media 163

xiQ

DECEMBER 15, 2021

xiQ’s Workbench uses its SmartSourced ContentTM Engine to enable field marketers to create, curate, execute, and analyze thought-leadership campaigns – in minutes! SmartSourced Content TM curation. First-party intent data and advanced analytics. Leverage Neuroscience and AI to Help Sales Grow.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

SmartBrief - Marketing

JANUARY 22, 2024

Uncertainty and data quality issues challenge AI adoption in B2B marketing AI embedded in the B2B martech stack can drive efficiency and effectiveness by continuously learning about audience context, preferences and intent, and then using that knowledge to make predictions and deliver experiences that drive conversions and the pipeline.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Zoominfo

AUGUST 22, 2022

Then there’s intent data. Intent data tracks when a company is searching for content relevant to your business, indicating they want to learn more about the problem you solve — or even make a purchase. . With that, you can layer on intent data to identify which accounts that fit your ICP are also in the market to buy right now.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Martech

MARCH 14, 2022

Called Twitter Shops, the experimental feature lets brands who create a shop can curate up to 50 items to include, which Twitter users can then buy via an in-app browser from the merchant’s website. . A new Twitter feature would put the company in competition with social e-commerce giants like TikTok and Instagram. Why we care.

Purchase 93

Purchase Twitter Features Curation 93

Scoop.it

JANUARY 19, 2023

The benefits of organic traffic to your website are numerous, including: Highly qualified leads It is more sustainable Higher conversion rates It improves brand loyalty Customer intent-driven ROI It is cost effective It brings highly engaging customers Customer intent drives it.

Traffic 91

Traffic Organization CTR Lead Scoring 91

Martech

NOVEMBER 20, 2023

The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. A visit to your pricing page could signal purchase intent. Picture this: You’re at a private art showing.

Email Marketing 125

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 125

Martech

MARCH 2, 2022

No sitting around waiting for intent signals. Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent. So, why isn’t intent data enough? Intent data isn’t a lead, nor are most intent signals actionable for sales/marketing teams.

Top of Funnel 113

Top of Funnel Activities Intent Signal Advertising Channels 113

Heinz Marketing

DECEMBER 16, 2021

Tools like 6sense can be helpful in identifying key accounts, as well as providing teams with intent data to show which actions are being taken and determine where accounts are at in their buying journey. Delivering specific, curated content at each stage provides real value for prospects and strengthens the relationship with the seller.

Ideal Customer Profiles 114

Ideal Customer Profiles Account Based Marketing Lead Ranking ABM 114

xiQ

AUGUST 2, 2021

It is an End-to-End ABM platform that leverages AI to personalize client engagement, curate highly engaging campaigns, extract first-hand intent data, and provide account insights, sales triggers, and alerts in one easy-to-use app. The post IS YOUR TEAM EQUIPPED TO DRIVE 10x SALES GROWTH? appeared first on xiQ inc.

Curation 118

Curation Intent Data Account Based Marketing ABM 118

Scoop.it

MARCH 7, 2024

You need to consider user intent, pain points, and motivation before mapping out strategic campaigns to nurture your customer from awareness to purchase. Accessible content is any online information with intentional design features to ensure people with disabilities can access and interact with it effectively.

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89