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How to Create an Editorial Calendar That Drives Results

Contently

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. Clear objectives will guide your content planning and set the stage for impactful storytelling.

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Sales Enablement Best Practices: 4 Keys to Enabling Sales Success

Vidyard

Sales enablement is the advocate, teacher, and behind-the-scenes supporter of sales teams. Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement.

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ITSMA Marketing Vision 2021: my Top 10 “Insanely Great” Ah Hah Moments for Marketing Leaders

Marketing Insider Group

Sales Enablement is a Key Core Competency. It’s the Year of Customer Centricity (again). The workshop on “Embedded ABM” showcased how ABM is not its own separate activity, but key to go-to-market tactics, sales alignment, and the customer journey including the customer experience (CX).

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Top 10 B2B Digital Marketing Conferences to Attend in 2021

Marketing Insider Group

Keynote speakers will focus on customer experience, innovative technologies, and critical strategies to help businesses conquer challenges due to COVID-19. Opportunities for 1:1 mentoring and networking. An opportunity to network with peers, leading vendors, and an empowering community. Several take place in April.

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8 Content Marketing Services That Are In Demand for B2B Brands

Top Rank Marketing

This degree of in-depth engagement means utilizing an array of content types across several platforms and touchpoints to guide customers along the buying journey. Why it’s popular : Top-performing marketing teams cite having a documented content strategy among their top keys to success.

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5 Ways Audience Research Helps You Customize Your Landing Pages

Unbounce

“How Can I Make Sure I Appeal to Every Customer Demographic?”. A one-size-fits-all approach to your campaigns will never be as effective as one that’s both specific and highly relevant to your prospective customers and their needs. ” But so much opportunity is lost from this approach! It’s true! See ya next year!*.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. OptinMonster OptinMonster is a powerful lead generation tool designed to help businesses grow their email lists , increase website conversions , and boost sales.