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The most important social media metrics to track

Sprout Social

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. These are generalized across social media channels. In this guide, we’ll go over what social media metrics are, why they’re important, how to find them and which ones you should be paying attention to.

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100+ LinkedIn Statistics You Need to Know in 2024

SocialPilot

It mellows down the formal tone of the email and heightens the response rate by connecting with your followers. 57% of LinkedIn’s traffic is generated via smartphones. The United States accounts for 31.16% of LinkedIn’s traffic. 91% of executives rate LinkedIn as their first choice for professionally relevant content.

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Top Lead Generation Statistics for 2018

Zoominfo

By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). More than 80% of B2B leads generated through social media come from LinkedIn ( source ). Emails for nurturing leads generate an 8% CTR compared to general emails, which generate just a 3% CTR ( source ).

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Top B2B Lead Generation Statistics for 2021

Zoominfo

Get a Demo Successful Tactics By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). More than 80% of leads generated through social media come from LinkedIn ( source ). Lead-nurturing emails get 4-10x times the response rate compared to standalone emails ( source ).

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Digital Marketing Metrics & KPIs You Should Be Tracking

Sharpspring

To keep yourself focused on what matters most , these are the best marketing metrics to track: #1 Traffic. Whether it’s visitors to your website, social media page views or landing page traffic , this is the simplest metric to see how many eyes are on your content. 4 Engagement Rate. . #4 4 Engagement Rate.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Startups Magazine) Over 90% of brands utilize social media for marketing. Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024.

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How to collect and mine your social media data for growth

Sprout Social

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights. What is social media data?