Google AdWords Average CTR and Best Practices


As noted, DoubleClick provides fairly reliable data across those media. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%.

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Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)


The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial.

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

The average click through rate of display ads is 0.1%. ( DoubleClick ) . DoubleClick ). DoubleClick ). DoubleClick ). million people and resulted in 416,000 clickthroughs at an >8% CTR.

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10 Horrifying Stats About Display Advertising


clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. Source: DoubleClick ) Tweet This.

The role of AI advertising for deep customer experience personalization


Personalized marketing messages in digital advertising give a client a sense of value and fosters user loyalty, which translates not only in increased CTR and conversions but also in better engagement and user retention.

A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Click-Through Rate (CTR) – the % of users who were delivered an ad, and then clicked on that ad. DoubleClick – a Google marketing platform that combines advertising and analytics. Do you know your DCO from your DMP?

Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Pressure. In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

DoubleClick got 1.7% Yet for paid [italics] clicks, keywords of 4-6 words in length drive the highest average CTR at 1.1-1.2%. The overall average CTR for paid search ads was 0.91%. DoubleClick got 1.7%