article thumbnail

10 Horrifying Stats About Display Advertising

Hubspot

clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. The average clickthrough rate of display ads is 0.1%. Source: DoubleClick ) Tweet This. But recently, a few really shocking stats caught my eye, and I thought it would be fun to share them all with you. So here they are.

Stats 28
article thumbnail

Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

The average click through rate of display ads is 0.1%. ( DoubleClick ) . DoubleClick ). DoubleClick ). DoubleClick ). million people and resulted in 416,000 clickthroughs at an >8% CTR. These infographic templates were made for free using the infographic maker Venngage.). accounts for 24.7 ComScore ).

Banners 100