Content Standard
MAY 22, 2016
Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago. According to Google’s DoubleClick network, today’s average ad CTR is 0.1
Content Standard
MAY 22, 2016
Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago. According to Google’s DoubleClick network, today’s average ad CTR is 0.1
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