Adobe Experience Cloud Blog

MARCH 28, 2013

Once you know something about your targets’ preferences and interests, demographics, and location, for example, it’s much easier to ensure you are delivering the right content. Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services.

Conversion 48

Conversion Content Psychographics B2B Thought Leadership 48

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Pick a set of psychographic properties that are predictive of future customer value.

Social Media 123

Social Media Work Management Marketing Management Media 123

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Ad exchange is an online marketplace that enables publishers and advertisers to buy and sell advertising inventory in real-time auctions. What is Cross-Device Targeting? What is an Ad Exchange?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

QuanticMind

OCTOBER 24, 2017

8 Hidden PPC Reports to Find Out” by Aaron Levy. Using cross-channel metrics to measure store visits and sales. These extensions give more cross-channel reach to your ad listings. New reporting tools: Demographic reporting – This will show which groups are more likely to visit stores.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Unbounce

MARCH 7, 2019

You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. Read about why PPC experts sometimes use this strategy here. How PPC has changed its view of match types. But dedicated PPC managers took it in stride and learned to combat the change in other ways (e.g.,

PPC 111

PPC Practices SEM Best Practices 111

Martech Advisor

JANUARY 16, 2020

The carpet-bombing approach used in outbound marketing is an effective technique to cover the maximum section of a target demographic, and perhaps that’s why outbound marketing is described as too aggressive. Example of a Search Engine Marketing (SEM)/Pay-Per-Click (PPC) Ad. Upselling or cross-selling emails.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Terminus

AUGUST 20, 2019

PPC campaigns are more expensive; organic search is more competitive. For example, let’s say that you’re selling invoice-generating software to two different customers: . Brand-specific PPC campaigns. this is for existing customers who you are trying to upsell or cross-sell to). Social media. How much does it cost?

Landing Pages 35

Landing Pages Paid Content Work Management Marketing Management 35