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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward.

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Email Marketing Summit Australia: 2020 Highlights

Vision6

The program featured six marketing legends across Australia. We’re going to unpack each speaker session to uncover all their top tips and insights. KAT’S KEY TAKEAWAY: CRM + CHAT = PERSONALISED, HELPFUL, AUTHENTIC CONVERSATIONS AT SCALE. Kurt’s Key Takeaway: If it doesn’t sell, it’s not creative.

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

Here’s a table of contents to help you navigate through this post: On-Page Lead Generation & Email Marketing. Other Lead Generation Software & Tools. Let’s start with the best tools for lead generation and email marketing. Flexible design options to match your site’s branding.

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3 Tips to Scale Marketing for Small Teams

Act-On

Marketers are creative, constantly looking for new ways to reach their target market and get results. But we’d argue that small marketing teams like yours must be even more creative … because you don’t have a huge internal team to back you up. How Small Marketing Teams Can Drive Engagement at Scale Superfans.

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The One-Person B2B Marketing Department Playbook – Chapter 2 – Filling the Gaps

thePoint

The term “market/marketing consultants” I am using here would refer to either companies or individuals that specialize in research and insights in your specific industry/markets, or companies or individuals that are marketing firms that specialize in your industry/markets. Priorities/Actions.

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The Ultimate Guide to Video Marketing

Vidyard

Influence buyers with videos designed to help them make decisions. Your marketing, sales, support, and customer service teams (for instance) are all going to want different videos for different purposes. These are the emotional responses that lead to action. Get creative—delighting people is a sure way to improve their mood.

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The Ultimate Guide to Video Marketing

Vidyard

These are the emotional responses that lead to action. Gate high-value video content (like webinars) to capture leads. Nurture potential customers with engaging video email content. Video has been proven to increase traffic, engagement, and conversions—but that’s not all. It’s a valuable content format with a lot of benefits.