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Questions To Ask When Evaluating Marketing Automation Tools

SmartBug Media

You’re on the hunt for a marketing automation tool? Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Integration with a CRM?

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4 Marketing Technologies Every Company Needs to Embrace

Valasys

In this guide, we’ll explore four of the best marketing technologies that every company needs to integrate into their system to thrive in the digital landscape. Automation Platforms Marketing automation platforms and softwares are widely used and trusted in the business industry.

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Are you Spending your Marketing Budget on Innovation or Integration?

xiQ

Key benefits translate into faster time to market at exponentially lower Total Cost of Ownership (TCO). Not Just an Email Marketing Tool. xiQ enables website and social media marketing and seamlessly connects to its sales intelligence platform. Content syndication, however, is a game-changer for marketers.

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Are you Spending your Marketing Budget on Innovation or Integration?

xiQ

Key benefits translate into faster time to market at exponentially lower Total Cost of Ownership (TCO). Not Just an Email Marketing Tool. xiQ enables website and social media marketing and seamlessly connects to its sales intelligence platform. Content syndication, however, is a game-changer for marketers.

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4 Tools That Will Guarantee More Audience Engagement for Your Brand

Televerde

Customers and companies are interacting on multiple channels nearly around the clock. Email, phone calls, text messaging, live chat, social media — it can be a lot to keep up with, and if you don’t do it effectively, you risk losing customers. That’s where automation comes in. Email Marketing Automation.

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How to protect and leverage your single source of truth

Martech

Do you have any of these tools that are (or should be) utilizing assets from your DAM?

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7 Pivotal Steps to Crafting a First-Party Data Strategy

RebelMouse

Examples of first-party tracking pixels include: Conversion Pixels: Conversion pixels track ad sales and conversions from marketing campaigns. If you want to know the conversion rate or ROI from a sales, marketing, or social media promotion, use a conversion pixel.