Inbox Insight

APRIL 19, 2021

These findings have been uncovered in our latest research among the Insight for Professionals (IFP) community of B2B senior marketers. Our aim is to gauge the current state-of-play and identify new opportunities to evolve and improve B2B marketing tactics. Reading time: 4 minutes. Final thought.

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

TrustRadius Marketing

OCTOBER 3, 2022

Downstream intent data indicating that the account is actively researching competitors can prove incredibly valuable. Bottom-of-the-funnel and in-market buyers. TrustRadius is the only intent data provider that gives full access to category intent when providing insights on competitive research. Identify churn.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

DealSignal

AUGUST 26, 2020

Intent-based Inbound Lead Enrichment delivers the rich data and insights teams need to quickly and accurately segment, score, route, and prioritize inbound leads and deeply personalize their engagement with interested buyers—without wasting time on manual research.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Madison Logic

NOVEMBER 30, 2023

Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider. You can’t do this at the very end of the customer journey—you need to catch their attention and increase awareness before they begin the research process with a unified brand-to-demand strategy.

Demand 52

Demand Brand Identity Branding Work Management 52

PureB2B

JUNE 23, 2022

The increase in remote and hybrid working has acted as a catalyst for the digital transformation that was already well underway, requiring B2B vendors to adapt how they communicate with their potential buyers. Begin by taking note of Gartner’s buyer frustrations above and identifying areas where you can simplify things for your customers.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

DealSignal

JUNE 26, 2019

New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. Gain insight into buyers’ topics of interest and uncover competitive situations. Eliminate time-wasting manual research and data entry drudgery.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

Adobe Experience Cloud Blog

JUNE 9, 2017

Now, savvy marketers are turning to intent data to listen to their target audience. Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. Can I consume it through direct integration with my marketing automation or CRM system?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

DealSignal

DECEMBER 28, 2021

Start by reviewing B2B demand generation best practices , strategies, and tactics you should bring with you in 2022 to boost your marketing-qualified leads. The buying process is largely driven by independent research. Use intent data to find in-market buyers. Demand gen strategies. Boost authority with valuable content.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

PureB2B

MAY 30, 2022

On top of the mentally demanding work, SDRs also handle a ton of administrative tasks, manual research, and other non-selling activities. DemandScience also integrates with CRM platforms like Salesforce, Pipedrive, and HubSpot. DemandScience Activate lets you take advantage of predictive analytics to locate in-market buyers.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

Inbox Insight

NOVEMBER 3, 2023

First party data can be gathered directly from your customers via interrogating your CRM and tracking interactions on your owned channels, such as your website. Therefore enriching your data with third party intent can increase the depth and breadth of your buyer insights.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Top of Funnel 105

NetLine

NOVEMBER 30, 2023

Identify the key themes and information needs of in-market buyers at each sales stage A good place to start is by pinpointing the key themes and information in-market buyers need at each stage of their journey by analyzing intent data to uncover common trends, pain points, and interests. Download your copy!

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Content4Demand

SEPTEMBER 8, 2021

And with insight into things like predictive keywords, you can know what information buyers (not just individuals, but full buying teams) are actually looking for rather than trying to feed them irrelevant content—and at the wrong time. We refresh it regularly when new keywords surface or we learn new things about our buyers.

Intent Data 84

Intent Data Intent Content De-duplication 84

PureB2B

APRIL 22, 2022

Plus, with research highlighting that 54% of buyers engage with case studies during the purchasing process, they should be an essential part of your marketing toolkit. Ensure it enters your CRM and is dealt with accordingly, even if it’s a simple automated follow-up email. Great Case Studies Need Great Customers.

Case Studies 62

Case Studies Case Study B2B Sales Studies 62

Inbox Insight

NOVEMBER 30, 2023

As B2B marketing professionals across the globe turn to data to inform their approach moving into a new year, we reveal 24 key insights that have shaped B2B buyer behavior across 10 key Tech Categories. What’s been successfully captivating the attention of B2B buyers in your market? . from 2023 to 2030.

Marketing Automation Services 80

Marketing Automation Services Marketing Attribution B2B Budget Programs 80

6sense

AUGUST 24, 2017

We have the technology and team to help our customers find in-market buyers and drive them through to conversion to impact the business in a lasting way. So to answer your question, any B2B company with a considered purchase is our market opportunity.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48