Hubspot

DECEMBER 7, 2020

Every marketer has run into one of these roadblocks before: They wanted to create an ads audience off of recently closed lost deals, but didn't have access to the customer data in their CRM. Instead, marketers are struggling with gatekeepers. When marketers encounter a gatekeeper, the customer experience inevitably suffers.

CMS Development 99

CMS Development Planning Paid Search Agency Marketing & Strategy 99

Zoominfo

AUGUST 26, 2020

These data points (some more crucial than others) are essential for any communication with your prospect: Name – contact and company Title – including department and management level Direct dial phone number – to avoid the switchboard gatekeeper Email – crucial for follow-ups!

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

Zoominfo

AUGUST 26, 2020

These data points (some more crucial than others) are essential for any communication with your prospect: Name – contact and company Title – including department and management level Direct dial phone number – to avoid the switchboard gatekeeper Email – crucial for follow-ups!

Cold Calling 130

Cold Calling Zoominfo Work Management Effectiveness 130

Hubspot

AUGUST 21, 2023

Once a rep asks for my help, I ask for something in return: The website URL, the LinkedIn profile of the person and company I'm speaking with, and their HubSpot CRM record. Gatekeepers are more likely to pass along "Dan Tyre, Director of Sales at HubSpot" than "[Name], sales rep at HubSpot."

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Metadata

JANUARY 11, 2024

By multithreading with paid media (aka ads) you can target the buying committee and ensure you’re engaging with all the important stakeholders involved in a deal, including the influencers (the people who provide insight into a potential purchase without an official “vote”) and gatekeepers (the people who control access to the true decision-makers).

Peer-to-peer 52

Peer-to-peer Media Work Management Sales Qualified Leads 52

Hubspot

JUNE 1, 2012

This is where email marketing software that integrates seamlessly with your CRM comes in handy, as the opt-out is immediately processed and recorded in both the contact record and within the email software. After deliverability hurdles are crossed, the subject line is the gatekeeper of your email. 4) Writing a Vague Subject Line.

Email Marketing 28

Email Marketing Top of Funnel Opt-out Opt-in 28

Lead Liaison

JULY 18, 2018

So we’re trying to find our influencers, maybe gatekeepers while we’re out there. And again, we can use merge fields to actually insert the name of their company. If you’re using a CRM like salesforce.com or Microsoft Dynamics, you do wanna make sure that your events software is able to sync up to it. Pretty simple so far.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48