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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

This is where you’d want to extend CRM use rather than keep it to store customer data. Surely, you’d use CRM basics to manage leads and track sales. But there’s much more you can do with CRM to drive customer retention. We have some tactics to share that help harness your CRM into a powerful customer retention engine.

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Goodbye Third-Party Cookies, Hello Content Marketing

Contently

We get it: Articles about the death of third-party cookies feel a little like a Boy Who Cried Wolf situation. For marketers, this means a few things are about to change. In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine.

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What Is an Omnichannel Contact Center? Everything You Need to Know

Salesforce Marketing Cloud

Your agents have immediate access to the same centralized view of the customer they’re going to help — no matter how they contact you — in your customer relationship management system (CRM). The best omnichannel contact center software platforms connect all your data – whether it’s in your CRM apps or external data lakes.

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5 Ways Investing in the CRM Experience Can Grow Your Business

Televerde

Today, it’s all about how you delight, educate, and connect with your audience through a CRM experience. Investing in the CRM experience is the fastest-growing marketing and sales technology for companies in most industries. In this post, you’ll learn what a CRM is and how you can take advantage of one to scale your business.

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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

Now think about what you’ll lose and have to deal with if those individuals leave your company. You likely have FAQs and knowledge base articles to guide your contact center agents and field service technicians, but how often is that information updated? Structured knowledge includes neatly categorized resources like databases or FAQs.

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Everything You Need to Know About AI in Customer Service

Salesforce Marketing Cloud

This is especially true when the AI pulls from CRM data and knowledge. Self-Service Solutions: AI-powered self-service solutions, such as knowledge bases or FAQs, leverage natural language processing to understand customer queries and provide relevant information or troubleshooting steps.

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How Building Product Marketers can Define their Customers in 6 Steps

Navigate the Channel

Determine Whether Your Focus is on Companies or Contacts Establishing whether your customer data is company-driven or contact-driven is crucial in structuring your Customer Relationship Management (CRM) system. Identify and Segment Contact Types For an effective CRM strategy, it is imperative to segment your contacts within each company.

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