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Is Your Generative AI Making Things Up? 4 Ways To Keep It Honest

Salesforce Marketing Cloud

LLMs, usually in the form of a chatbot, can help you write better emails and marketing reports, prepare sales projections, and create quick customer service replies, among many other things. The fact that these AI systems can come up with new ideas, can be creative, that’s a lot of the power,” Altman said. And with good reason.

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MarTechBot: Insights from real-world usage (so far)

Martech

While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. Since April, MarTechBot has engaged in over 600 conversations with marketers. Devise an Account Based Marketing (ABM) plan.

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5 Ways to Approach Omnichannel Marketing Challenges

Digilant

Omnichannel marketing has proven itself to be more than just a buzzword of 2020. Advertisers are quickly realizing both the importance and necessity of implementing an omnichannel marketing strategy. Today, 90% of brands either have or plan to invest in an omnichannel marketing solution. But first, what is omnichannel marketing?

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Why your company could be wasting money, and you’d never know

GreenRope

The question is whether or not that process results in efficiency. The only way to determine efficiency is by exploring the different tactics and strategies available. Then, have them put on their creativity hats and figure out if there are ways to do things better. Stagnation stifles creativity and innovation.

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Why your company could be wasting money, and you’d never know

GreenRope

The question is whether or not that process results in efficiency. The only way to determine efficiency is by exploring the different tactics and strategies available. Then, have them put on their creativity hats and figure out if there are ways to do things better. Stagnation stifles creativity and innovation.

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Why your company could be wasting money, and you’d never know

GreenRope

The question is whether or not that process results in efficiency. The only way to determine efficiency is by exploring the different tactics and strategies available. Then, have them put on their creativity hats and figure out if there are ways to do things better. Stagnation stifles creativity and innovation.

article thumbnail

Why your company could be wasting money, and you’d never know

GreenRope

The question is whether or not that process results in efficiency. The only way to determine efficiency is by exploring the different tactics and strategies available. Then, have them put on their creativity hats and figure out if there are ways to do things better. Stagnation stifles creativity and innovation.