How to drive word of mouth | Nilan Peiris (CPO of Wise)
Lenny's Newsletter
SEPTEMBER 24, 2023
Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.
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What it Means to Create “Fit Content”: A Story of Brand Identity
Oktopost
MAY 11, 2022
Meet Christopher Willis the CMO/CPO of Acrolinx. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders?
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How to find and win your first 10 B2B customers
Lenny's Newsletter
SEPTEMBER 5, 2023
” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.
How to identify your ideal customer profile (ICP)
Lenny's Newsletter
AUGUST 29, 2023
” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible. ” — Eilon Reshef , co-founder and CPO As did Snyk : “Our initial target audience was a developer building with Node.js Art by Natalie Harney.
Is paid social advertising still worth it in 2023?
Metadata
SEPTEMBER 28, 2023
Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake. and $4,950.64, respectively. It’s too risky.
3 Best Valentine's Day Marketing Campaigns of 2020
Martech Advisor
FEBRUARY 14, 2020
This year, Galentine's Day gained popularity, and Twitter saw much love and support for the women friendship day celebrated on February 13. Celebrities, publishing houses, organizations, and media channels also took to Twitter to celebrate women's friendships and sisterhood. 😈 [link] pic.twitter.com/igUaURqOHq.
Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty
Martech Advisor
JANUARY 28, 2020
Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture. Tell us on LinkedIn , Facebook , or Twitter. ” Learn More: 5 Key Elements of Customer Data Privacy.
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