Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders?

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Metadata

OCTOBER 6, 2021

As you can see, there’s a huge range from lowest to highest values across the different metrics. That’s because there’s a wide range of differences in our customers and the products they sell. Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Webbiquity

JUNE 8, 2020

The minimum qualification could range from a minimum number of years of experience in a specific role to holding an advanced degree. Preferred qualifications can range from specific technical skills to someone with a master’s degree in an industry-specific field. It depends on what job you are hiring for.

Marketing AI 136

Marketing AI Tips Work Management CPO 136

Metadata

OCTOBER 6, 2021

As you can see, there’s a huge range from lowest to highest values across the different metrics. That’s because there’s a wide range of differences in our customers and the products they sell. Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Engagio

MAY 23, 2023

AI Reason 5 Integrations: Demandbase integrates with a wide range of marketing and sales tools, making it easy for customers to use the platform in conjunction with existing tools. What our CPO had to say about it “It’s gratifying to see that our customers are having the kind of success we envision.

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

LEADership

NOVEMBER 5, 2013

The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. What struck me as the strongest common thread running through almost every presentation was the emphasis on process culture.

Social Media 40

Social Media Optimization CPO Media 40