Metadata

APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. When I joined Armorblox in 2021, my marching orders were to run paid campaigns, primarily on LinkedIn. Fast forward a few months, and I was more convinced than ever that LinkedIn wasn’t the answer.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

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OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. A good CPO is different for every company and should be based on your unit economics.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

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SEPTEMBER 28, 2023

So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. A good CPO is different for every company and should be based on your unit economics.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Lenny's Newsletter

SEPTEMBER 5, 2023

Dylan’s the kind of guy who’s always been a mover and shaker, with connected people in the industry ever since he was a teenager. We networked aggressively on LinkedIn with our alma mater networks etc. We asked our angel investors and combed their LinkedIn networks. Art by Natalie Harney. But it worked.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Martech Advisor

JANUARY 28, 2020

All parties within the advertising ecosystem must work together to support industry-wide privacy regulations and ensure consumer choices are respected throughout the entire supply chain. Tell us on LinkedIn , Facebook , or Twitter. ” ~ Eric Schelin, Senior Product Manager, Sovrn, exclusively to MarTech Advisor.

Privacy 99

Privacy Loyalty Work Management CPO 99

Martech Advisor

FEBRUARY 14, 2020

Brands across industries, from flower boutiques to restaurants and pubs created campaigns for the day. Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor. Share with us on Twitter, LinkedIn, o n Facebook ; we’re always listening! . ~ Nickolas Rekeda , CMO, MGID, exclusively to MarTech Advisor.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105