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How to Define & Measure Social Media KPIs – Part VII

Valasys

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

It's an outbound strategy that is only effective if you have a well thought-out strategy. Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. That's where media buying comes in. It's not like social media where users come and find you.

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). For instance, check out the ad that came up in my search for “hair plugs”. This guide will help you grasp pay-per-click marketing in its entirety. Benefits of PPC.

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How to Make Money on YouTube

Hubspot

Users can opt to skip this video after five seconds of it playing, as shown below, and jump to their content. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. It can also build a base of subscribers that other companies using YouTube will actually pay to advertise their products to.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

“Lack of a clear strategy is the biggest mistake. Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. The platform is growing exponentially. The self-service solutions provided by LinkedIn allow one to launch targeted campaigns quickly.

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The ABCs of Mobile Marketing [Glossary]

Hubspot

First, you should become familiar with some popular mobile marketing terms: Acquisition rate – the total participants who were offered to opt in on a mobile marketing campaign divided by the total audience. The percent gives you the number of respondents who opt in.

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20 Facebook Ad Metrics Marketers Should Know

Hubspot

If it stops increasing, your bid may have fallen out of the suggested range. CPM (Cost Per Thousand Impressions). Even if you did not bid using the CPM model when you placed your ad, Facebook Reports will calculate it for your reference. Connect with HubSpot : 20 Facebook Ad Metrics Marketers Should Know. Impressions.