QuanticMind

DECEMBER 5, 2018

While Google has always held the lion’s share of the search market, Bing PPC opportunities continue to grow every year, as the platform processed more than 15 billion searches monthly, and boasted 142 million unique searchers in 2017. Nearly 33% of Bing’s audience has a household income of $100,000 or more. Target CPA.

SEM 40

SEM PPC Cost per Acquisition Cost Per Click 40

QuanticMind

APRIL 24, 2018

Using a blanket strategy to bid equally on all kinds of keywords using a simple CPA model can lead to lost opportunities and wasted ad spend. Finance or insurance companies can use credit rating, income, address, and other indicators of lead quality, for example. Increasing your relevance for higher engagement.

SEM 40

SEM Top of Funnel Lead Ranking Funnel Advertising 40

QuanticMind

OCTOBER 24, 2017

8 Hidden PPC Reports to Find Out” by Aaron Levy. O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Uncapped budgets lead to cheaper CPCs and more clicks, which drive higher CVR at lower CPA. Display: “New Ways to Test Using GDN Traffic” by Cara DeBeer.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Single Grain

MAY 5, 2023

Among other digital marketing mediums, PPC remains a popular method for driving traffic to a website and generating more leads. For this piece, we’ve assembled six different multi-channel PPC case studies that we hope will inform your own digital marketing strategy and help amplify your campaigns’ results.

Multi-Channel 52

Multi-Channel Case Study Case Studies PPC 52

QuanticMind

APRIL 9, 2019

PPC advertising has always been keyword-focused, but audience targeting features are now more advanced when it comes to improving campaign performance. Demographics – Adjust your bid to target potential customers based on gender and/or in certain ranges of age and income. How Bid Adjustments Work. The Bottom Line.

PPC 44

PPC Adwords Mobile Advertising Budget Programs 44

Choozle

OCTOBER 22, 2018

Cost-per-acquisition(CPA): Uses algorithms to optimize for cost per action/acquisition. Demographic: The segmentation of an audience into more specific groups using parameters such as gender, age, ethnicity, annual income, parental status etc. Should represent the target you wish to pay in order to attain a conversion (i.e.,

Advertisements 41

Advertisements Advertising Cost Per Click Cost Per Thousand 41