How to Reduce Costs of My Paid Search Campaigns
SmartBug Media
JULY 4, 2019
CPC, CPM (cost per 1000 impressions), CPA, cost … so many monetary metrics to track and optimize. The ads absolutely need to be relevant to the landing page and keywords that are being put forth. Add phrase and exact match keywords that are highly relevant to your product or service. Use negative keywords.
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