Course Long Tail Marketing PR Public Relations 
Convince & Convert
MARCH 4, 2010
The first step in that process of course is knowing why it is that you’re blogging. In PR, measurement has always been a finger in the wind exercise. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.
Convince & Convert
AUGUST 19, 2010
This of course creates a mini viral effect, as trip participants invite their friends, family, and desk-bound colleagues to check out their tales of whitewater adventure, dining al fresco, and sparkling waterfalls. And once the system was set up and the business rules determined, the company spends almost no time managing the program.
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Bluetext
MARCH 10, 2021
You would be hard-pressed to find a tech PR and marketing agency that has helped to support the number of successful M&A events in the public sector space as Bluetext. If your B2G firm is preparing for acquisition and merger activity, effective messaging, PR and social media strategy are critical. Those are table stakes.
Biznology
JUNE 26, 2012
My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1]
Convince & Convert
JUNE 22, 2010
Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. At present we're seeing people dabble without a strong PR / Communications strategy behind them. Social Media?
seo.co
NOVEMBER 21, 2021
Furthermore, PR was also much less risky, especially compared to more manual link building services. We aren’t talking about the true PR professionals and big companies that have been doing this for many, many years. A well-known person in the SEO industry decided to give PR a test. The “Test”. What else would they show?
Biznology
JUNE 14, 2016
Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† While influencer marketing is PR, you need to treat it like sales. An explicit no.
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