marketing-services 
Webbiquity
MAY 10, 2011
Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.
Webbiquity
FEBRUARY 9, 2010
Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. The report’s authors begin by noting that: “An important transition in the use of social media for marketing purposes is taking place. In business and consumer services, the figures are 54% increase, 1% decrease.
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Buzz Marketing for Technology
JUNE 27, 2008
White Papers. And here are links to two versions of the technical paper, one from Microsoft (PDF format, 37 pages, 1.50 Sponsored White Papers, Webcasts, and Downloads. Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online. See the latest entries on the Intel wiki >>.
Buzz Marketing for Technology
JUNE 27, 2008
White Papers |. Web Services. Marketing IT. A Peer-Advisory Service and Professional Association for CIOs. Subscription Services » Reprints » Feature. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.".
Buzz Marketing for Technology
JULY 7, 2008
Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.
Buzz Marketing for Technology
JUNE 27, 2008
technologies (including blogs, wikis, and prediction markets), approaches, and initiatives. We can see what people are doing, through their blogs, the knowledge they put onto wikis, via source code check-ins or online to do lists showing marching progress towards a goal. Busy : Immediate response to email required.
Customer Experience Matrix
JULY 28, 2009
Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. Entiera Insight is a marketing automation system primarily for companies that sell to consumers. This is unusual among consumer marketing automation vendors. Back to Entiera.
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