Marketing Interactions
OCTOBER 5, 2022
This becomes even more important when you consider 73% of B2B tech companies have accelerated existing company revenue goals and 41% of them are decreasing their emphasis on net-new sales to focus on up- and cross-selling. Acquiring new customers can cost 4X more than upselling an existing customer.
Content4Demand
JANUARY 15, 2021
List the goals of your marketing efforts, whether they include lead generation, nurture, customer retention, or cross-sell and upsell. Some content may be usable with only moderate refreshing, reversioning, revising or additional information—updating that may only require an SME call or a little more research. Develop Ideation.
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The Marketing Blender
JULY 13, 2022
A marketing growth hack is a low-cost and creative way to acquire new customers or grow your business. This can help you increase opportunities for upsells and cross-sells. Speaking Engagements : Create a speaker bio and media kit for an SME or leader in your organization. What Is a Marketing Growth Hack?
Directive Agency
SEPTEMBER 3, 2019
Using SEMRush ’s traffic cost metric helps determine what you should create blog content around. SEMRush’s traffic cost estimation is based on how much you would have to spend in Google Ads to rank for the keywords you rank for organically. How many more products are you looking to sell? Not too shabby, right?
Integrated B2B
MARCH 10, 2013
Find out how many subject matter experts (SMEs) there are in the company. And map the customer contacts each SME has, figuring out the span of contacts as well as the level of engagement the SME has with each customer contact. We’ve already discussed the fact that SMEs aren’t necessarily born salespeople. Right platform.
Buzz Marketing for Technology
JULY 7, 2008
3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). 4) None of the following are community platforms: Wikis, Blogs or Forums.
The ROI Guy
APRIL 21, 2010
Research Results The results of the research were compelling, as the investment in value selling tools has proven to be one of the highest ROI investments an organization can make in sales / marketing operations. in incremental benefits. • A payback of less than 3 months from deployment.
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