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What is CRM?

Spiralytics

The dawn of the technological age has pushed forward an array of marketing techniques in the digital realm. Numerous technologies, such as PPC platforms, CMS systems, email marketing tools, and marketing automation , have made life easier for both markets and their audiences. But what is CRM software?

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Questions To Ask When Evaluating Marketing Automation Tools

SmartBug Media

You’re on the hunt for a marketing automation tool? Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Integration with a CRM?

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4 Pros and Cons of Migrating from WordPress to the New HubSpot CMS

SmartBug Media

In this article, we’ll look at four pros and four cons of migrating your WordPress website to the new iteration of HubSpot’s content management system, named CMS Hub. Unlike WordPress, which is free and open source, HubSpot is a paid solution for marketing automation and website development.

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Are you Spending your Marketing Budget on Innovation or Integration?

xiQ

Realizing the needs of marketers, salespeople, and buyers, xiQ has painstakingly developed an end-to-end, AI-powered integrated sales and Account-Based Marketing platform. Key benefits translate into faster time to market at exponentially lower Total Cost of Ownership (TCO). Not Just an Email Marketing Tool.

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Consolidate Your Martech Stack to Fuel Inbound Marketing in 6 Steps

SmartBug Media

Your martech stack plays a critical role in your inbound marketing efforts, and when properly optimized, it can be the fuel that ignites your growth. The right tools are the backbone of any successful inbound strategy, notably your: Customer relationship management (CRM) software. Content management software (CMS). A CRM system.

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HubSpot vs. WordPress – Which is a Better Fit for Agencies?

BenchmarkONE

Some of them are easy; some of them not so much — and we think that choosing your CMS platform probably falls in the second category. But there are a lot of differences that you need to consider if you’re deciding between the two, particularly when it comes to cost efficiency and ease of use. What Is a CMS?

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HubSpot vs. WordPress – Which is a Better Fit for Agencies?

BenchmarkONE

Some of them are easy; some of them not so much — and we think that choosing your CMS platform probably falls in the second category. But there are a lot of differences that you need to consider if you’re deciding between the two, particularly when it comes to cost efficiency and ease of use. What Is a CMS?