Forrester B2B Summit EMEA 2023: Focusing on Customer-First
Modern B2B
OCTOBER 20, 2023
Customer journeys underpin value It doesn’t matter what area you’re thinking about, you need to think about the customer journey. When we think about measuring performance, we always look at things from the business perspective. For example, what’s the return on (our) investment, what’s the cost per acquisition (to us) etc.
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