Remove Cost per Lead Remove CTR Remove Facebook Remove Paid Social Agency
article thumbnail

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

article thumbnail

More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)

Metadata

We’re talking about calls to action (CTAs) and how they make or break paid social campaigns. You might be asking this question: Which ones should I use on Facebook and LinkedIn? We don’t have to tell you that marketing budgets took a hit this year , with average budgets falling from 9.5% What about CTAs on Facebook?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

article thumbnail

The Best Offer Types for Facebook and LinkedIn Campaigns

Metadata

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? A lot—but mainly, it showed us the four elements of paid social ads —the ad format, channel, audience and offer type—must work in harmony to drive leads, pipeline and ROI. Monday.com is providing access to a demo.

article thumbnail

Top 15 Advertising Agencies in Westcoast, USA

Outgrow

Top 15 Advertising Agencies in Westcoast, USA. Hiring an agency that answers to all of your advertising needs. Hence, this article will detail the top advertising agencies in Westcoast, USA, that will help you create ads, generate leads , and take your brand to the next level. AMP Agency. Duncan Channon.

article thumbnail

How to do Account-Based Marketing for Demand Generation in 2020

Metadata

Thanks to these vendors, and increased targeting capabilities across platforms, most B2B companies have made the transition from traditional campaigns to an account-based marketing (ABM) approach, with varying degrees of success. Nurturing demand also includes supporting the brand and customer growth.

article thumbnail

9 Best Practices to Get the Most Out of Your Image Ads

Metadata

Use image or video ads on Facebook and LinkedIn? In fact, they drive a better cost per lead (CPL) than video ads. Here are 9 best practices to ensure you’re getting the most out of your image ads on Facebook and LinkedIn: 1. This shouldn’t be surprising, but people are tired of social ads.