LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate
Metadata
AUGUST 23, 2022
Metadata users give more weight to CTAs aimed at lead generation via content (“Download”) and demo requests via sales pages (“Learn More”). *. That said: “Download” has both the highest CTR and the lowest CPL. Could it be time to start experimenting with high-quality gated content in your LinkedIn experiments?
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