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Understanding the Correlation Between Ad Extensions and Ad Rank

SmartBug Media

If you’re planning on running a paid media campaign on Google Ads, the first thing you should know about is ad rank and ad extensions and how they help your business increase the return on ad spend (ROAS) and decrease the cost per click. Dive into Google Analytics. But first things first.

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The Ultimate Guide to PPC

Hubspot

Marketers, can we be honest with each other for a second? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. Search Engine Marketing (SEM).

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

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A Detailed Guide to Building a B2B PPC Report

Directive Agency

It syncs right with your Google Adwords and Google Analytics, and visually represents the data that you choose (you can customize metrics to track as well). Raven Tools – Another handy management tool and report creator. Lower Cost per Acquisition (CPA). Check all keyword’s cost per click.

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10 Benefits of Google Ads to Skyrocket Your Business Growth

Single Grain

Fortunately, most businesses can convert leads and reduce their ROAS with search engine giant Google. Brands can advertise on more than Google Search. 4) Faster Results than Organic SEO The average SEO campaign takes at least three months to increase SERP performance and boost website traffic.

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Tips + Tools to Create Successful International PPC Ads

Single Grain

International PPC marketing is one of the best ways to connect with global audiences. Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. Offers cost-effectiveness, since you pay only for successful clicks.

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How to Optimize Paid Search Campaigns with a SEM Audit

Single Grain

In this post, you’ll learn how auditing your Search Engine Marketing efforts can benefit your business and eight simple steps to make the entire auditing process as simple and hassle-free as possible. Begin by analyzing any existing conversion actions in your Google Ads account ( Goals > Conversions > Summary ).