UTM Parameters: Why and How They REALLY Help You
Optinmonster
MAY 11, 2020
Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Gives you valuable metrics to calculate things like cost-per-click (CPC), return on ad investment (ROAS), cost-per-acquisition (CPA), and much more. Where’s this traffic coming from?”.
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