Remove Cost per Acquisition Remove Planning Remove Search Engine Marketing Remove SEM
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Search Engine Marketing and Optimization

QuanticMind

If you are a performance marketer (like me) you would agree that we often pay too much attention to our set of top keywords. However, many marketers are still relying on the bid optimization tools that Google and Bing provide, even those with decent SEM budgets (~$50k). The other set of keywords (a.k.a.

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Optimize Your PPC Marketing Strategy for B2B Success

Launch Marketing

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns? What is your monthly budget?

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Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns

Launch Marketing

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

WordStream reports, for example, that the average small business loses 25% of their PPC budget on wasted spend. If you’re a PPC marketer, you might know how time-consuming these campaigns can be. After the launch, you’ll need to monitor the campaigns, edit aspects of them as necessary, and occasionally adjust your budget.

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How to Optimize Paid Search Campaigns with a SEM Audit

Single Grain

If so, it’s time to carry out a SEM audit. By doing so, you’ll gain game-changing insights that can help you fine-tune your SEM strategy and identify the actionable steps you need to take to generate better returns on your investment in paid advertising.

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The Ultimate Guide to PPC

Hubspot

Marketers, can we be honest with each other for a second? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. Search Engine Marketing (SEM).

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. SMX East 2017, Day 1. >>Back to top.