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Seven Expert Search Engine Marketing Guides

Webbiquity

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. How can you improve quality scores to get a higher ad position at a lower cost? How can test to increase conversion rates while reducing the cost per conversion?

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B2B Marketing 2022 Trends

The Lead Agency

Buyers are widely enjoying the change and flexibility that comes with remote buying, with only around 20% of B2B buyers saying they hope to return to in-person sales. It’s not only buyers who are embracing the change, as B2B sellers have reported online sales to be just as effective or more effective than in-person sales engagements.

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How to Get Found on The Web

BenchmarkONE

Moving up the search rankings is hard, but not impossible. To keep up, publish consistent content, stay up to date on how the big search engines are keeping score, and adjust your approach accordingly. Search Engine Marketing (SEM). Search engine marketing (SEM) involves purchasing ads for relevant keywords.

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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Without research, marketers have less data for helping the sales team address the main points of potential customers.

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The Ultimate Guide to PPC

Hubspot

Search Engine Marketing (SEM). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing. It’s important to note that not all PPC occurs on search engines — social media has PPC ads, too (think: Facebook Ads).

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Some statistics about online-to-offline conversions: 90% of retail sales take place at physical storefronts. SMX East 2017, Day 1.

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B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

Landing Pages – Specifying destination pages, allowing for copy and form elements that are customized by you to help screen out poor-quality leads that will only frustrate your sales force. Bids – Bidding strategies that allow you to target specific positions on a search results page.