Hinge Marketing

SEPTEMBER 30, 2015

Content marketing is red-hot. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. In our own experience, we’ve seen a high correlation between website traffic and firm revenue. Show Them the Website Traffic.

Work Management 48

Work Management Buy Analytics Marketing Management 48

SmartBug Media

FEBRUARY 5, 2020

Blog posts should target mid- to low-volume, low-competition long-tail keywords, while comprehensive resources like pillar pages can go after shorter-tail seed keywords that have high volume and high competition. High performance in these areas has been shown to correlate with higher search engine rankings.

SEO 87

SEO Tips SERP Content 87

Hubspot

SEPTEMBER 28, 2016

As a good inbound (or otherwise) marketer, I know this is the most obvious tip when it comes to helping your blog rank organically. At the risk of sounding repetitive I will just list the basics: Keyword optimization - Focus on long-tail keywords, and use your keyword along with synonyms naturally throughout the blog.

Organization 28

Organization Tips Correlation Domain 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. 70% of marketers are blogging at least once a week. We do that here at HubSpot, actually.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

FEBRUARY 20, 2020

Creating content can have a powerful long-term impact, too: over its lifetime, one compounding blog post creates as much traffic as six decaying posts. Nowadays, 55% of marketers say blog content creation is their top inbound marketing priority. Of course, in 2020, most companies get the importance of blogging.

Organic Leads 98

Organic Leads Lead Ranking Lead Scoring SEO 98

Hubspot

JANUARY 31, 2012

This statement seems to imply that P&G has been seeing dramatically increased sales due to its immense ad spend, but the truth is really that the company's marketing spending is up 24% over the past two years, despite only a 9% sales increase in its 2012 Q1 earnings and a 6% sales increase over those same two years.

Paid Content 28

Paid Content Paid Search Agency Long Tail Marketing Mobile Advertising 28