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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Comments like these just scratch the surface of ethical concerns across industries, but the top issues for marketers include: job security, privacy, bias and discrimination, misinformation and disinformation, and intellectual property/copyright issues, which we’ll dive into detail in the next section.

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Generative AI faces more regulatory and legal challenges

Martech

With creative workers across the board, including marketers, looking to a future of generative AI-powered content creation, some of the highest profile vendors of the disruptive technology are facing regulatory inspection and at least one lawsuit. Been using this private property to train its AI technology, including its chatbot, Bard.

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The Responsible Approach to Generative AI

Content Standard

Foundational models are often trained on copyrighted works but don’t provide reliable sourcing in their results. They are cloud-based platforms that allow users to interface with pre-trained AI models directly in an unstructured environment.

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Generative AI Regulations – What They Could Mean For Your Business

Salesforce Marketing Cloud

Rules could quickly take shape and different governments can implement varying oversight. Most countries are just trying to ensure generative AI is subject to existing measures around privacy, transparency, copyright, and accountability,” said Danielle Gilliam-Moore, director, global public policy at Salesforce. Be aware of any risks.

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inbound marketing training for free

The Effective Marketer

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. You can follow any responses to this entry through the RSS 2.0

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The Rapid eLearning Blog

Buzz Marketing for Technology

It’s easy to lose sight of the fact that most people who build elearning aren’t the high profile vendors talking about $100,000 courses. One training manager told me that they used to send their staff out to learn Flash programming. In fact, they now train their subject matter experts (SME) to use the tools.

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What to think about before you invest in CRM

GreenRope

Think about the following before importing your contacts or going through any training: How are you organizing your contacts? This person needs to bring all departments together and help everyone get up to speed with the software and training. Does each salesperson have their own list of contacts? Are your contacts grouped by region?

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