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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. And that’s being charitable. Then, measure, measure, measure.

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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

While 92% of leaders emphasize the importance of a robust data strategy, only 34% claim to have one implemented across their business. While 92% of leaders emphasize the importance of a robust data strategy, only 34% claim to have one implemented across their business.” Bridging this gap is crucial to using AI effectively.

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How to craft an effective AI use policy for marketing

Sprout Social

Another 93% also aim to increase AI investments to scale customer care functions in the coming three years. To gain a deeper understanding of this issue, it is important to delve into the mechanics of AI tools powered by generative pre-trained models (GPT). Considering these instances and future repercussions, the U.S.

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Determining Which Generative AI Approach is Right for Your Marketing Team: Public vs. Proprietary vs. Enterprise Tools

Content Standard

With generative AI investments primarily focused on content creation and customer experience, CMOs have a major stake in identifying how generative AI technology will and won’t be integrated into the enterprise roadmap. First, because models may have been trained on others’ copyrighted material. Let’s dive in.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons. Watch the video below to hear their hot takes on the benefits and fears of AI, including job replacement: Privacy concerns Concerns surrounding data privacy, protection and security are top of mind for brands.

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Generative AI Regulations – What They Could Mean For Your Business

Salesforce Marketing Cloud

If you’re asking whether you need to implement generative artificial intelligence (GAI) tools to support your business, you’re not alone. Rules could quickly take shape and different governments can implement varying oversight. Copyright concerns : Because GAI tools pull from vast data sources, the chance of plagiarism increases.

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A Practical Guide to Using AI in Email Marketing (For the Conscientious Marketer)

Litmus

From customer service chatbots to academic research and even fake Drake songs , AI is everywhere. The most prevalent concerns around AI include: Privacy and surveillance Bias and discrimination Inaccurate data Copyright infringement Plagiarism Data breaches Those are some heavy-hitting issues. Source: OpenAI.