Digital Asset Management in the Martech Cocktail
chiefmartech
JANUARY 10, 2017
A book about DAM would not be complete without putting DAM in the bigger picture, and by that I mean the bigger picture of Marketing Technology. A DAM by itself has limited usefulness: those assets have to be pushed out and used by different technologies in a wealth of ways for all this effort to benefit your organization.
Let's personalize your content