DiscoverOrg

FEBRUARY 19, 2016

Here at DiscoverOrg, supporting outbound sales and marketing lead generation through accurate data and comprehensive sales intelligence is core to our business. Last summer, we conducted a survey of B2B marketing professionals to glean exactly that – the value that those individuals are seeing from their outbound efforts.

Account Based Marketing 120

Account Based Marketing Lead Ranking Paid Search Agency ABM 120

Digital B2B Marketing

DECEMBER 2, 2013

You are easily spending thousands on lead generation media programs each month. You have carefully chosen your partners, negotiated an effective cost per lead and are diligently measuring your results. You can increase the value you get by changing how you run each of your programs. But you are still leaving money on the table.

Lead Generation 100

Lead Generation Budget Programs Lead Scoring Lead Ranking 100

PureB2B

FEBRUARY 15, 2017

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. While they might not be customers from the get-go, prospects turn into warm leads faster if you invest the time and effort to communicate regularly after their first contact.

Top of Funnel 62

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 62

MarketJoy

JULY 10, 2018

Defining the Work of Sales Development Representatives (SDRs). By moving the leads effectively through the sales pipeline, SDRs are more towards lead generation, appointment setting and focus on prospecting. This team primarily focuses on driving the sale cycle and fetching qualified appointments.

Practices 45

Practices Best Practices Sales Qualified Leads Telemarketing 45

Marketing Insider Group

MAY 12, 2010

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. The metrics you chose should be quantifiable and aligned to your sales goals.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Only B2B

JUNE 2, 2022

Telemarketing. The words “cold calling” and “telemarketing” are sometimes used interchangeably. Telemarketing is a broader term that denotes any contact with potential customers, while cold calling is an unsolicited engagement with the goal of selling a product or service. This, however, is incorrect.

Cold Calling 118

Cold Calling Ideal Customer Profiles Telemarketing Work Management 118

Marketing Graham

DECEMBER 30, 2020

This helps you develop an ideal ‘buyer persona’ so you can identify good sales leads. Don’t rush it or pass it to a junior member of staff; take responsibility for quality data. Email response rates have been falling for over a decade, but the low cost means it is still an effective channel.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Single Grain

FEBRUARY 9, 2021

Call centers are built to handle a high volume of phone calls, customer service, telemarketing, telesales, and collection functions. Predictive Dialing: Leverage automatic dialing modes to improve customer contact rates and boost upsell with more live conversations. . Pricing Options. It starts at $100/ month.

Enterprise Management 52

Enterprise Management Work Management Budget Programs Bandwidth 52

Rollworks

JUNE 3, 2018

That means you’re spending both your time and resources on th most profitable accounts and improving conversion rates with a focused effort. Unfortunately, as we just learned, many marketers are missing the full value that account-based marketing offers. What lead magnets did they download?

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40