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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Overall, there are 3 billion social media users. 91% of B2B marketers utilize content marketing to reach customers.

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Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Adobe Experience Cloud Blog

AI applications vary in sectors and industries, reflecting the different states of AI research and implementation. The main impact of AI in marketing is on improving the customer experience. Identifying prospective customers (53%). How Does Artificial Intelligence Impact Marketing? More detailed analysis of campaigns (56%).

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How to Get Sales-Qualified Leads: Learn Ways to Find Them

Only B2B

Your business generates tons of leads, but only a small percentage of these leads convert to customers- many are unlikely to convert, wasting your precious time and resources. This is the pivotal point where the sales team can focus on converting them into paying customers, often through a targeted sales pitch.

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Optimize your Marketing Qualified Leads (MQLs) Strategy and Close More Sales

Only B2B

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Misalignment between marketing and sales teams can lead to poorly qualified leads being passed on, impacting conversion rates. Ensuring you attract leads with a genuine buying intent is crucial for successful conversion.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

In a nutshell, here's the difference between business-to-business and business-to-customer SEO: In B2C SEO , the ideal target market is a broad demographic group like “people in the 18-27 age group” or “people who want to get fit.”. Increases conversion rates. Difference Between B2B SEO and B2C SEO. Click To Tweet.

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Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success

Only B2B

Outreach volume (calls, emails, social media) Session duration and bounce rate. Qualified leads demonstrate a greater potential to convert into paying customers, making them more valuable for your sales team to pursue. You create an informative blog post on “ The 5 Social Media Trends You Need to Know in 2024.

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SEO for SMBs: Strategies to Boost Your Rankings

Single Grain

Personalization wins Tailor content to audience needs using search behavior and demographics. No Personalization Strategy Source: Forrester There’s a reason why 89% of marketing decision-makers say personalization will be essential to business success over the next three years. It wants content that goes in-depth into a topic.