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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

B2B companies typically target niche markets with specific needs, compared to the broader approach often used for B2C marketing. Narrowing the aim of your marketing efforts requires focused research. Without research, marketers have less data for helping the sales team address the main points of potential customers.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google Analytics . . . #2: 2: Marketing Qualified Leads (MQLs). . MQLs require more education and follow-up to be converted to an SQL. . Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: One of the most basic formulas for calculating marketing ROI: .

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4 Tips for a Successful Inbound Marketing Strategy (+ Webinar)

Leadspace

Whereas outbound marketing focuses on cold calling and making outbound interactions to bring in potential customers, inbound marketing is quite the opposite. You put content out into the world via your blog, social media, website, and email newsletter in order to passively generate awareness of your business.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

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6 Inbound Marketing Case Studies to Inspire Your Own Strategy

Single Grain

Inbound marketing has become an essential part of successful marketing strategies, as it provides a more customer-centric approach that resonates with today’s savvy consumers. Work With Us What Is Inbound Marketing? Learn More: What Is Inbound Marketing?

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

To watch “PPC and Marketing Automation” in its entirety, click here. Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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