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9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. Many suffer through the ups and downs of the cash-flow roller-coaster because they never make the switch to recurring-revenue engagements. 1) Your Own Marketing Sucks.

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10 AB Testing Examples That Will Help You Improve Your Website

accelerate agency

You should scrutinise all elements of your website and your marketing materials. Even the best web designers and marketers can’t expect to get everything right the first time. AB testing gives you the data you need to tweak and update your site content and marketing assets as you go along. HubSpot CTA Test.

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15 Amazing Blogging Insights Your Analytics Can Tell You

Hubspot

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? Blog Analytics Metrics and Insights.

Analytics 101
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14 Lead Generation Form Examples (That Convert Visitors Into Customers)

Optinmonster

We’ll also go through some of the psychological marketing strategies and design tips that make these lead generation forms so successful. This is a long article, so we’ve included a table of contents to help you find your way around. That way the sales team can tailor marketing materials for different leads.

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3 SaaS Marketing Strategies With Case Studies & Videos

Whale Pages

3 SaaS Marketing Strategies + Case Studies & Videos. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?. Today, he focuses on teaching you more about the SaaS marketing strategies he sees work best time and time again. .  14 Minute Read. SaaS Growth ??

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

To watch “PPC and Marketing Automation” in its entirety, click here. Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition.

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10 Best Blogging Platforms in 2023 (And How to Pick the Right One)

Optinmonster

Starting with the wrong platform can make it very difficult if you want to switch later on in the future. You only need a Google account to start a free blog on Blogger. It integrates with various Google services, such as Google AdSense for monetization and Google Analytics for tracking blog traffic.