ViewPoint

APRIL 28, 2011

source: Google ). source: Google). Is your content set up to attract the right buyers? Today, unless the bulk of your qualified leads are finding and approaching you, your content is not doing its job. (source: Marketo ). 65% of C-Suite executives conduct six or more work-related searches daily.

Work Management 120

Work Management Marketing Management Sales Leads Sales Qualified Leads 120

ViewPoint

MAY 19, 2015

Here are a few more things that are, according to some, dead: design, privacy, advertising, fur, Hollywood, Bitcoin, craft beer, punk (well, maybe), Google Glass, 3D and the American Dream. Yikes, is Batman dead? I don’t think so. I wrote another blog about this concept that you can find in Top Sales World’s magazine here.

Top of Funnel 120

Top of Funnel Cold Calling Cost per Lead Funnel Advertising 120

ViewPoint

OCTOBER 24, 2013

This allows you to then read and share their content across your social networks. Jill says, "she’s down with OPC" — other people’s content —and by engaging with and sharing their content she is able to develop relationships with influencers across social networks. Google Search: Jill Rowley Social Selling.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

ViewPoint

MAY 9, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. E-mail, search engine optimization and content marketing were the most popular B2B tactics.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

MARCH 6, 2014

And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right? LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

NOVEMBER 12, 2013

Original Content Attracts Twitter Followers. They have more than 1,600 original blog posts on their site — a new post seven days a week — and this content drives traffic from Google and from social media. You have to have sales and marketing leaders that actually believe in this — that aren’t just giving it lip service.

Paid Search Agency 120

Paid Search Agency Marketing Leads Leads Lead 120

ViewPoint

AUGUST 20, 2015

Content creation and usage: Does our content match every stage of the buyer’s journey and answer questions along the way? Google Analytics remains at the top of system reporting, especially the “users flow” and “behavior flow.” Data quality: How clean and current is our database of prospective buyers and customers?

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 120