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Email Strategies to Reduce Your Customer Churn Rate

Mailmunch

Whatever you call it — attrition, defection, turnover — customer churn is not precisely a happy metric for any growing business to evaluate. However, it is not something to be ignored as it helps you understand the pulse of your customer base. Keeping churn rate in check. Email for reducing customer churn.

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What is product-led growth?

Rev

And with the impact of PLG on user adoption, customer satisfaction and revenue growth, it’s no wonder the B2B tech world lapping it up. And with the impact of PLG on user adoption, customer satisfaction and revenue growth, it’s no wonder the B2B tech world lapping it up. PLG emphasizes a user-centric approach.

Product 78
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Top seven chatbot platforms and tools available

ClickZ

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. What do customers expect when communicating with a brand? A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020.

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How the Flywheel Killed HubSpot's Funnel

Hubspot

Funnels produce customers, but don’t consider how those customers can help you grow. And all the momentum you built acquiring that customer? Ignoring how customers can help you grow is perilous in today’s world. See, I love the funnel. It’s been my trusted sidekick for years. Yeah right. Turns out, they’re pretty amazing.

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6 proven methods for reducing churn, and how to prevent it altogether

Rev

When companies wait to put customer retention strategies into action until after churn becomes an issue, they essentially write the script for their own demise. Almost as quickly as they skyrocketed in popularity, they lost their customers and fell well behind their competitors. Each failed to adapt to an evolving market.

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4 Strategies for Using Content to Build Community and Customer Loyalty

ClearVoice

If you’re searching for the best content strategies to establish community and customer loyalty, your search ends here. Every step adds to the strength of your community and the loyalty of your customers. Content-driven strategies. You need more than well-written content to make your business stand out.

Loyalty 52
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How to put together a top-tier SaaS marketing strategy

Sprout Social

Customers are cycling through SaaS products like crazy. Doing so means nailing down your SaaS marketing strategy, though. SaaS marketing is all about long-term customers. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time. The SaaS customer journey is complex.