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5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. What better way to deliver valuable information to buyers than to walk a mile in their shoes?

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

A query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. That’s where keyword research comes in. Here are 17 of the best keyword research tools according to expert reviewers.

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Trending Sources

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

Modern Marketing

It got me thinking about just how much information the brain is capable of holding. Massive expansion of the web has put all of us in a state of information overload. As the amount of information is increasing, we’re also seeing a corresponding decrease in our ability to pay attention.

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How Higher Education Marketing has Changed

Hubspot

The education industry is going through a major disruption, facing pressures in demand, supply, and delivery. New programs like Promise and EQUIP offer financial incentives for students to attend community colleges and alternative educational institutions. Education

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Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

The fundamentals of long-form expository content have remained the same for decades, and they’re not likely to change anytime soon. Here are a few key UX ideas that you can apply to your interactive content creation process. Content-Focused Design.

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Five levers of relevance for digital authors

Biznology

In the case of information, the work involved requires cognitive effort. What is relevant to someone is highly dependent on their education, experience, and interests. This is why I emphasize keyword research to understand topics of interest to our audience.

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Branded content just another shade of fake news?

Biznology

A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. Is anyone in CM education even treading this ground?

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Creating A Thoughtful Content Strategy in Higher Education Marketing

Hubspot

Finally, we reviewed what inbound channels you are currently using and evaluated what makes sense for your higher education institution. This is definitely a component of their persona, but does it make sense to solely rely on behavior when introducing new content. 2) Content.

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B2B Buyers Need Insights, Not Just Information

KEO Marketing

In an effort to demonstrate thought leadership, B2B marketers produce a substantial volume of educational content. They’ve got loads of information on which to draw. That’s why you need to go beyond just providing information and start delivering insights.

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The B2B Content Marketing Buyer Disconnect [Research]

B2B Marketing Insider

The biggest mistake in content marketing is making the content all about you. In fact, I’m not even sure promotional content qualifies as content marketing. But according to a recent study of 500 global marketers from the Economist Group , B2B content marketing programs are doing just that: making every effort to push and promote product pitches in their content efforts. 63% said they use online search as a primary tool to find content.

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Higher Education and Beyond: A Changing World for Marketers

Modern B2B Marketing

Marketers can learn about a lot more than just textbook knowledge from higher education. For higher education in particular, 58% of admissions directors had not met their goal of filling fall classes by the May 1 deadline this year, according to Inside Higher Ed.

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The sneaky method BuzzFeed uses to win the market research game

grow - Practical Marketing Solutions

Even if you don’t create a BuzzFeed account to login to the site, they collect aggregate data as well as your location, IP address, information from cookies and web beacons about your browsing behavior, and much more. Kerry O’Shea Gorgone is a writer, lawyer, speaker and educator.

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The uncomfortable state of content marketing metrics

grow - Practical Marketing Solutions

In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Fixing the content marketing problem. What is creating disillusionment in content marketing?

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34 Compelling Content Marketing Stats and Facts

Webbiquity

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Based on the research detailed below, here are five key takeaways: • Tell, don’t sell.

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14 Tools & Resources for Conducting Market Research

Hubspot

To read more content like this, subscribe to Agency Post. In fact, research shows Americans buy the same 150 items, which accounts for 85% of household needs. Information, not instinct, is powerful when it comes to predicting consumer preferences. 14 Market Research Resources.

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Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

The fundamentals of long-form expository content have remained the same for decades, and they’re not likely to change anytime soon. Here are a few key UX ideas that you can apply to your interactive content creation process. Content-Focused Design.

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The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

The Innovative Educator. Sharing ideas about educating innovatively. PLNs provide individuals with learning and access to leaders and experts around the world bringing together communities, resources and information impossible to access solely from within school walls.

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Why Mobile and Search in Higher Education are Critical

Fathom

During the summer, I attended a handful of conferences focused on higher education and digital marketing. Google reports that 40% of education search queries happen on a mobile device. User experience plays a major role in the research process. Education Industry Mobile SEO

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3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017

Modern B2B Marketing

Understanding the user intent behind keywords is critical, but many companies don’t know about this strategy or don’t know how to properly focus content around user intent. 2017 will be about marketers understanding how to work with search engines to deliver the content users really want.

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5 Ways to Share Financial Aid Information via Higher Education Social Media

Fathom

According to an annual study conducted by UCLA’s Graduate School of Education & Information Studies , financial aid is a top concern among incoming freshman and their families. Higher Education Social Media education social media financial aid higher education

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Research Shows Firms with Employee Advocacy Programs Grow Faster

Hinge Marketing

A firm must instill a culture of belief in the content they create and active engagement in discussions on social networks. To find the answers , Hinge Research Institute teamed with Social Media Today. Download the full research study, Understanding Employee Advocacy on Social Media.

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How to Conduct Research for an Infographic: A Simple Step-by-Step Guide

Hubspot

The original point of the saying still stands, though: Images communicate information more effectively than text alone, and they’re best when working together. More specifically, infographics are shared three times more than other types of content. 2) Do your keyword research.

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The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

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7 Elements Of Customer Understanding The C-Suite Must Master

Tony Zambito

Here are seven elements CEOs and their teams must develop in order to make informed decisions to achieve growth: 1 – Research, Analytics, And Insights. Companies today will need to develop an integrated view of customer research. by Yarden Gilboa.

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The College Research Timeline and Paid Search

Fathom

Begin researching schools. Continue research including beginning college campus visits. Having messaging revolving around where students are in their research process is crucial to their user experience. This applies to your ad copy, calls to action, as well as the content of your landing pages. For example, try creating a content feature around your schools’ financial aid opportunities in February. .

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Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing.

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What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

And luckily, today we''re announcing our new Inbound Marketing Certification program to help marketers and aspiring marketers alike bridge these gaps in marketing education. Old School: Guess Which Content Your Audience Will Love. New School: Know Which Content Your Audience Will Love.

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From Mealy to Meaty: How to Create Better Content

Act-On

Many of us content marketers have been operating under a faulty premise. Every year, we’ve made it a priority to create more and more content. Even this year, 76% of B2B content marketers say they will create more content. But does more content result in better content?

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Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Puzzle Marketer

Chris Pinkerton VP, Enterprise Development, Media & Research @ Mediative Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach.

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The 24 Best Visual Content Creation Tools

Webbiquity

More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. HubSpot (Content).

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Essential Skill Sets for the Higher Education Inbound Marketer

Hubspot

Whether you are currently working at a higher education institution and are delving into the world of inbound marketing or you are a job-seeker looking for a position in higher education marketing at a university or marketing agency, there are skill sets that can help you succeed.

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Why content is your enemy and experiences are your friend

grow - Practical Marketing Solutions

“When we create material for our customers, we never call it content,” he said. “Content has become the enemy.” “Content is like a food buffet that feeds Google,” he continued. We are in good shape today because our content is an experience.”.

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Education Blogging 101: How to Attract More Students Online

Hubspot

HubSpot research found that marketers who prioritize blogging are 13x more likely to be able to show a return for their efforts. First, good blogs are regularly updated with with entertaining, informative content. Google loves blogs with a steady flow of engaging content.

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Everything Marketers Need to Research & Create Detailed Buyer Personas [Template]

Hubspot

Understanding your buyer persona is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention. Your current prospects and leads are a great option because you already have their contact information.

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12 Ideas to Ignite Your Content NOW

grow - Practical Marketing Solutions

In this red-hot competitive marketing world, “content” is not enough. The focus needs to shift from writing to igniting – content ignition ! The investment in our content is largely wasted. It is social media’s most important way to organize information.

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The Single Buyer Model: A Dangerous Road Towards Competitive B2B Marketing

Tony Zambito

Up until then, all the power of information was held in the hands of the supplier. And in most cases, there was a single buyer target that needed the closely held information. Marketing played the role of supplying information in literature form and focused on advertising.

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The 30 possible ways you can create customer value

grow - Practical Marketing Solutions

I’ve been immersed in the digital marketing world for many years and if somebody asked me, “what is the number one tip shared about content/social media success” it would be this: This may seem like simple — even rudimentary — advice, but it’s also quite true.

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Content marketing personalization: know your audience

Biznology

Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Popular tools and concepts you’ll hear about include voice of customer (VOC) research, creation of customer persona, and developing customer profiles.

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How to Avoid Turning Off Traditional Stakeholders in Higher Education Marketing

Hubspot

Higher education institutions are typically an established brand with an abundance of history and traditions. But with research, testing, and a whole lot of strategy, you can keep your marketing fresh and customized and start involving more inbound in your approach. Education

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Understanding productivity in the Information Age - MIT Sloan Newsroom

Buzz Marketing for Technology

Faculty & Research. Executive Education. Understanding productivity in the Information Age. Workers who are “information hubs” complete more projects in a given period of time and thus generate more revenue for their firm. Academic Programs.

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