Marketing Insider Group

DECEMBER 16, 2020

‘Tis the season to believe in the holiday spirit AND the power of content marketing. If you’re new here, content marketing is a business opportunity to reach and convert new customers. Chances are, you believe in content marketing. You’re ready to hop on the Content Marketing Express.

Paid Search Agency 278

Paid Search Agency Content Marketing Planning Budget Programs 278

Marketing Insider Group

AUGUST 30, 2019

And it resulted in one of the highest ROI-producing programs my last company ever saw. This scenario is exactly what happened when I was asked to take on the job as SAP’s very first Vice President of Content Marketing. I knew I would also need to present a strong business case, and communicate strong ROI measurement.

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. The more variety you include in your B2B marketing content, the better.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

KoMarketing Associates

FEBRUARY 11, 2020

Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI. This is followed by search engine optimization (43%), content marketing (34%) and live events (32%).

Customer Surveys 159

Customer Surveys Email Marketing Lead Ranking Lead Scoring 159

Tomorrow People

MARCH 23, 2021

As you organize and implement your Go-to-Market plan, you must: Find a real market problem that your product or service will solve. Return on Marketing Investment (ROMI) Hubspot recently reported that 40% of marketers cited “Proving the ROI of our marketing activities” was their company’s biggest marketing challenge.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

ClearVoice

DECEMBER 9, 2022

Every year there is a new list of top content marketing trends in the marketing world. From virtual community-building efforts to topical authority and value-driven content, it’s been a busy year of marketing efforts. It’s not one of the top content marketing trends for brands large and small.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

BenchmarkONE

NOVEMBER 10, 2021

There’s never a bad time to put together a marketing plan , especially if you don’t already have one. In this article, we’ll show you how to create an effective marketing plan — but first, let’s discuss the basics. . What Is a Marketing Plan? . What Are the Benefits of a Marketing Plan?

Small Business Marketing 81

Small Business Marketing Planning Marketing Plans Marketing Budget Creation 81

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. What is the account based approach to marketing? How effective is account-based marketing? What is the ABM strategy 2023?

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

ClearVoice

OCTOBER 21, 2022

According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. Content marketing is used by 79% of companies to generate quality leads, and there’s no more important time than a recession to be bringing in those leads.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

BenchmarkONE

SEPTEMBER 1, 2020

There’s never a bad time to put together a marketing plan , especially if you don’t already have one. A thorough marketing plan is like a helpful guide for your team, and it comes in handy in more ways than one. Quick access to a blueprint for your specific marketing and sales goals. Start With Market Research.

Small Business Marketing 87

Small Business Marketing Planning Marketing Budget Creation Marketing Plans 87

ClearVoice

OCTOBER 14, 2022

Content continues to reign supreme year after year. However, there’s much more to content marketing than publishing loads of content pieces for your business. Data is key to adapting and adjusting your content marketing strategy for success. The State of Content Marketing.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

ClearVoice

AUGUST 14, 2023

The problem is software engineers aren’t always the best people to write this content, despite their expertise in the field. Outsourcing these tasks to technical writers in software content marketing helps ease the burden on marketing teams. However, these tools and methodologies are constantly evolving.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Software 52

ClearVoice

MARCH 9, 2023

Your content marketing strategy must connect your audience and your brand. This means continual planning, creating, publishing, and sharing of content. ” A content marketing strategy must not be stagnant. A flexible content marketing strategy helps to improve audience engagement.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Valasys

FEBRUARY 10, 2023

Content marketing has evolved with an intriguing new marketing concept toward a vital marketing strength for every organization. The potential of content marketing in boosting the number of high-quality visitors to your website explains its significance in digital marketing.

Planning 99

Planning Content Marketing Advertising Agencies Paid Search Agency 99

Only B2B

JULY 15, 2021

Content is the very first thing to any of your marketing strategies, may it be for your brand reputation or customer retention, attracting a new audience, or even for your Email Marketing Campaign. Hence it is rightly said, ‘ Content Is The King.’. Content Marketing. The love of every marketer.

Email Marketing 118

Email Marketing Planning Content Marketing Content 118

Brandpoint

NOVEMBER 15, 2021

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. But, since we’re marketers, we thrive on the unexpected, right?

Trends 157

Trends Planning Work Management Contingency Planning 157

Savanta

FEBRUARY 14, 2013

As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. The most fruitful of these plans are built on customer insights. That’s why a regular customer satisfaction survey should be a staple in any marketing plan. But insights into what exactly?

Planning 120

Planning Marketing Plans Ideal Customer Profiles B2B Thought Leadership 120

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. They hate popups and disruptive ads with irrelevant marketing messages and no personalization selling things and services they neither want nor need. marketing Click To Tweet.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Savanta

FEBRUARY 14, 2013

As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. The most fruitful of these plans are built on customer insights. That’s why a regular customer satisfaction survey should be a staple in any marketing plan. But insights into what exactly?

Planning 120

Planning Marketing Plans Ideal Customer Profiles Work Management 120

Brandpoint

JULY 16, 2020

So you recognize that your company could really benefit from a solid, well-conceived content marketing strategy. But perhaps you don’t know where to find the writing, design and marketing strategy professionals who can help make that happen. Content marketing agencies across the U.S. If so, you’re far from alone.

Paid Search Agency 140

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 140

Adobe Experience Cloud Blog

JANUARY 19, 2018

Now, marketers are lucky enough for the ability to fight these words with a long list of KPIs and ROI. Unfortunately, In the smaller silo of content marketers, the “what do I measure?” Here are six quick KPIs you should measure to prove your content’s value and help dictate your content marketing strategy.

Top of Funnel 134

Top of Funnel Lead Ranking Marketing Qualified Leads Content Marketing 134

Content Standard

MAY 8, 2018

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. Some leading marketing thinkers even say that a one-year marketing plan is in fact a redundant strategy because things change so quickly in the modern marketing world.

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

Adobe Experience Cloud Blog

NOVEMBER 8, 2017

My company challenged me to show ROI for our content marketing program. We wanted to dig deeper to truly understand which content was resonating with our leads. For example, Content Marketers can specifically benefit from a content marketing platform (CMP) that complements and integrates with your engagement platform.

Marketing Automation Services 133

Marketing Automation Services Conversion Content Marketing Work Management 133

Marketing Craftmanship

OCTOBER 9, 2016

The first question we ask prospective clients is, “Do you have a Marketing Plan?”. Most prospects sheepishly acknowledge that they don’t have a formal Marketing Plan. There are several good and bad reasons why companies (of all sizes) don’t create a Marketing Plan. Bon appetit.

Planning 100

Planning Marketing Plans Work Management Marketing Management 100

Anyword

JANUARY 4, 2022

One way to achieve this is through content marketing. In order to understand how best to leverage content marketing, it’s vital to understand what it is, what benefits it can offer you, and how to use it best for optimized results and better revenue! Read on to find out more about this marketing method.

Content Marketing 52

Content Marketing Planning Work Management Marketing Management 52

BOP Design

JULY 15, 2020

If you are looking to generate more inbound leads for your business, it’s a great time to get started with content marketing. Now is a great time to strategize and set the foundation for getting the maximum ROI from your B2B content marketing plan. What is your advantage going into content marketing?

B2B Marketing 84

B2B Marketing Planning Content Marketing B2B 84

Convince & Convert

JANUARY 8, 2014

Several interesting point in this study, including the fact that increasing brand awareness is the number two priority among respondents (which are incidentally a very broad pool of marketers – from entry level and small business, to 35+ years of experience and global enterprise companies). Can You Increase the Budget for Everything?

Planning 144

Planning Marketing Budget Creation Budget Programs Paid Content 144

Vidyard

JANUARY 11, 2018

It’s no secret that the use of video in content marketing is on the rise, more and more marketers understand the importance of video for business. Here are the 6 reasons highlighting the importance of video and why it should be a a star player in your content marketing strategy; #6. When asked 51.9%

Video Marketing 129

Video Marketing Planning Content Marketing Click Rate 129

Launch Marketing

DECEMBER 6, 2023

This executive-level guide provides essential insights for shaping a forward-thinking marketing plan that drives tangible bottom-line outcomes. As content floods marketing channels, it can often get lost in the noise. As content floods marketing channels, it can often get lost in the noise.

Resources 134

Resources B2B Marketing Planning B2B 134

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Resource Management 358

Resource Management Demand Generation Agencies CMS Development Work Management 358

DivvyHQ

MAY 16, 2019

As a content marketer, you know that the road from idea to completed content can have twists and turns. That’s the essence of content planning, and to get to that destination, you’ll need a robust content planning framework. But nobody said content planning was easy.

Planning 95

Planning Content Marketing ROI Content 95

Marketing Insider Group

SEPTEMBER 17, 2020

However, many C-suite executives now see marketing as a critical player in a company’s overall rise and expansion. Consider what CEOs want from marketing before you push back. . Want to get a CEO on board with a marketing initiative? Prove its ROI and show metrics that will measure its success. . You should, too. .

Marketing Agencies 2 335

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 335