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How Content Marketers Prepare To Write for a B2B SEO Program

KoMarketing Associates

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.

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Content Marketing and Thought Leadership’s Role in Marketing Transformation

Marketing Insider Group

Marketing transformation isn’t just a buzzword. Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer. So, how does a brand successfully transform its marketing? It’s a way to evolve.

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Create Expert Content with Subject Matter Experts for High-Quality Marketing

ClearVoice

They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. Adding subject matter experts to digital content will increase your brand’s authority, engagement, and relevance.

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5 Ways to Engage Subject Matter Experts in Content Marketing

Content4Demand

SMEs can make content more trustworthy by providing insight on the latest product and market research and trends, as well as compelling customer use cases. But convincing busy product or subject experts to participate in content projects can be a challenge. Build your content on content they are already creating.

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Fresh Content Marketing Strategies That Turn Traffic into ROI

Directive Agency

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Leverage the Top Marketing Channels with Your Content.

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How to Make the Most of Content Audit Results

Content4Demand

At Content4Demand, we strongly advocate content audits to help content marketers get a complete view of their content library. Do you have content in a wide variety of the formats your buyers prefer, or are there new formats you might leverage to reach more of your target audience? Develop Ideation.

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How to Market Content to Millennials in 2022

ClearVoice

Effective marketing requires you to know your target audience, and while marketers have their opinions on what works and what doesn’t, few topics have gotten more buzz than the discussion around how to market to each generation. What is millennial marketing? How to market to millennials. Choose values over value.